The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
The Ultimate Account-Based Marketing Guide – And Examples
Via Pam Didner: Learn how to scale, create an outreach plan, and target high-value customers with this ultimate account-based marketing guide. Read More
This Isn’t Sustainable For Working Parents
Via The Atlantic: The pandemic has already taken a big toll on the careers of those with young children – particularly mothers. Read More
[Podcast] International Contractor, PEO or Employee: What’s Best For Your Global Business?
Via Globig: If you’re hiring people internationally, you’ll want to think carefully about the different ways you can engage talent and which format is best for your business. This Globig podcast focuses on some frequently asked questions about hiring abroad. Listen Now
Can Coronavirus Contact Tracing Survive Reopening?
Via The New Yorker: Massachusetts created a pioneering program to track COVID-19 cases. Its challenges are multiplying as the state reopens. Read More
DEMAND GENERATION
What Is Demand Generation In 2020?
Via DemandGen International: Demand generation is a discipline that continues to evolve, so it makes sense to reexamine what it means to both marketers and organizations in 2020. Read More
How Can B2B Marketers Make Demand Generation Work?
Via B2B Marketing: Traditional lead generation has always been clumsy and awkward. Too often the drive for leads is still a race to the bottom. Companies end up spending on quantity and have to identify the quality with resource-heavy, time-consuming in-house filtering processes. Read More
“Brand Gen”: Aligning Brand Awareness And Demand Generation In Global Marketing Campaigns
Via Forbes: Brand gen is an important strategy for delivering your brand value proposition in every customer conversation, engagement and experience. Read More
STRATEGY
CMOs Report Massive Shifts In Consumer Behavior And Marketing Strategies Post COVID-19
Via Forbes: A new survey reveals how the coronavirus pandemic has reshaped the landscape for marketing organizations across a range of industries. Read More
What Should Your Digital Marketing Strategy Include?
Via YourStory Media: The digital marketing landscape is always evolving. Just a few years ago, SEO and PPC were probably the mainstay of any digital marketing strategy. While these marketing strategies are still important, your digital marketing plan must include many other elements and strategies. Read More
What’s Your Negotiation Strategy?
Via Harvard Business Review: Here’s how to avoid reactive dealmaking. Read More
ASIA PACIFIC
Manufacturing In China: Don’t Be Too Eager to Make a Deal
Via China Law Blog: Contracting in China is fraught with dangers even on a good day, and in today’s environment we haven’t had a good day in many years. Remember that making a good deal now does not outweigh the discovery later that your good deal is really a bad deal. Read More
EUROPE + UK
[Podcast] Recruiting Effectively Despite Brexit
Via Globig: After a long and arduous legal process, it appears that Brexit will finally become a reality soon. Of particular concern to us in this podcast is how Brexit will impact the international business community for companies doing business in the UK, and specifically, Brexit’s potential impact on recruiting. Listen Now
UK Warns EU Is Risking Brexit Deal By Ignoring Its Red Lines
Via Bloomberg: The European Union needs to understand the UK is serious about its red lines in negotiations over their future relationship, according to a person familiar with the British position. Read More
NORTH AMERICA
What Americans Need to Know About Europe’s Travel Ban
Via The New York Times: The EU and other European countries will begin welcoming some nonessential travelers on July 1, but Americans will not be on the list, at least at first. Here, answers to travelers’ questions. Read More
CCPA Enforcement Begins This Month – And Related Developments
Via JD Supra: The CCPA is now being enforced, and businesses should now complete their implementation of compliance measures at the earliest possible opportunity. Read More
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