by Claire Boyce | Nov 14, 2023 | Business Culture, Business Expansion, Global Marketing, Int'l Marketing, Sales & Marketing, Singapore, United States, US
The US and Singapore differ culturally in significant ways, and many of these differences can be traced to the fact that the US is an individualistic culture, valuing self-determination, competition, and self-expression, while Singapore is collectivistic and values...
by Erik Mellgren | Sep 13, 2023 | Business Culture, Business Etiquette, Business Expansion, United States, US
If the United States is part of your global expansion strategy, it is worth familiarizing yourself with its complex business culture. If you are familiar with the business etiquette guidelines in the US, you will have a much better chance of successfully communicating...
by Angela Branstuder | Jul 21, 2022 | Business Culture, Business Etiquette, EU, Europe, North America, United States, US
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build...
by Angela Branstuder | Jun 7, 2022 | Business Etiquette, Culture, Germany, Int'l Marketing, Singapore, US
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build...
by Chris Schuman | May 25, 2022 | Business Culture, Business Expansion, Email Marketing, Etiquette, EU, Europe, Germany, Global Marketing, Int'l Marketing, Int'l Sales, International Expansion, international sales, International SEO, Localization, North America, Sales & Marketing, US
The United States and Germany, at least on the surface, may look like two very similar cultures. In fact, it wouldn’t be so crazy to think you could use the same marketing strategy in one as you could in the other. This would be a mistake. While the two cultures are...
by Angela Branstuder | Apr 26, 2022 | Business Etiquette, Culture, Etiquette, North America, Sales & Marketing, Uncategorized, United States, US
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build...
