Blogging is a vital part of content marketing. It is an excellent way to generate traffic, engage prospects, and establish yourself as an authority in your area of expertise. However, constantly creating new content can be challenging, and even with AI as a supporting tool, it’s time-consuming and often doesn’t make efficient use of the limited resources you have because the ROI isn’t always immediate.
As a small business with limited resources, we’ve learned that being creative and repurposing most of our content for a variety of media platforms has been a powerful strategy and allowed us to leverage our assets much more effectively. Each blog, podcast, or webinar we create gets repurposed into social media content, blog posts, videos, slideshows, newsletters, and more. Being creative with our content has helped us find new audiences on different platforms, and save time and money.
Repurposing top-performing blogs is one of the most straightforward ways to reuse content. Blog articles are ubiquitous in the content-marketing world, and even if you don’t have a podcast or webinar series, it’s likely you’ve written a blog or two about your niche. Blogs are also easy to separate into smaller sections that can produce a variety of content types. In this post, we’ll explore how you can transform a single blog post into five different content types.
1. Newsletters
An email newsletter can help keep subscribers engaged and informed. You can repurpose an entire blog post or series of blog articles for a newsletter or use it as inspiration for a shorter, more digestible version of the content. Don’t forget to make your content actionable, include images and icons, and add a clear call to action (CTA) with links back to your website.
2. Videos
Videos are a great way to repurpose your blog content and vice versa from video to blog. Your blog content can then be used on platforms such as YouTube and Instagram. Choose a top-performing topic from your blog that can also be used in visual storytelling and create a short video summarizing the key points. If you are camera shy, you can use animation software like Powtoon to create animated videos.
This is another great way to reach different audiences and types of prospects on other platforms.
3. Webinars
Another option when it comes to repurposing blog content is to turn an article or multiple articles on the same topic into a live webinar or on-demand webinar. Just like with videos, webinars also make great blog articles. On a webinar, your prospects can engage with your expertise and content on a deeper level, ask questions, and interact with you personally. You can invite guest speakers, include relevant links to your service, products, or books, and provide pointers on how prospects can benefit from your information personally or in their businesses.
4. Social Media Posts
Social media posts are a no-brainer when it comes to repurposing your blog content. Choose key points from your blog and create social media posts around them. You can use X(Twitter), LinkedIn, or Facebook to promote your blog content by sharing posts with your followers. Make sure to provide a link to your blog in the post!
If you use Instagram, you won’t be able to include a link from your feed except in your bio or carousel text links. Choose a topic from your blog and create a visual slideshow, video, or story around it. Interesting types of content include numbered lists like Top 5, Best of’s, and other fun ways to combine your content. You can also repurpose your Instagram slideshows, stories, and videos to use on other platforms.
5. Podcasts
Podcasts have been hot for a while, and they’re another great way to share your content in a new format. If you have an existing podcast, you can also turn episodes or topics discussed into blogs.
You can read parts of the blog post aloud, add commentary, or invite guests to join you in a discussion about the topic. Use platforms like Anchor or Buzzsprout to host your podcast and share it across multiple channels. Create social media posts to share your podcast with your followers.
Conclusion:
Leveraging your content, especially blog repurposing, is an excellent way to extend your reach and create a variety of engaging content types on different platforms. By taking an existing blog and transforming it into other media formats, you can engage with your audience through different channels, reach a broader audience, and save yourself time and energy.
Try out these five ideas, and you’ll be surprised at how much new life you can give to your existing content. With a little creativity, you can transform existing blog posts into engaging and varied content that resonates with your audience and improves your site’s engagement and traffic. And once you start creating content, you’ll realize the sky is the limit and each post or idea can span infinite types of content. You’re only limited by your own imagination!
Happy blogging!
If you’d like help building out your strategy, creating new content, or expanding your business globally or locally, reach out to us at editor@globig.co. We’re the perfect partner for your existing team, or if you don’t have a team yet, we’re here for you.
