by Chris Schuman | May 25, 2022 | Business Culture, Business Expansion, Email Marketing, Etiquette, EU, Europe, Germany, Global Marketing, Int'l Marketing, Int'l Sales, International Expansion, international sales, International SEO, Localization, North America, Sales & Marketing, US
The United States and Germany, at least on the surface, may look like two very similar cultures. In fact, it wouldn’t be so crazy to think you could use the same marketing strategy in one as you could in the other. This would be a mistake. While the two cultures are...
by globigadmin | Jan 19, 2022 | Business Expansion, Global, Global Marketing, Int'l Marketing, Int'l Sales, International SEO, Internationalization 118N, Localization, Startups
GUEST EXPERT BLOG ARTICLE: A developer’s worst nightmare is having to completely overhaul an app’s code and design for any reason. But when bringing an app to the global stage, it’s often necessary to make changes to appeal to different audiences. If your app wasn’t...