by Ann Stewart Zachwieja | Apr 30, 2024 | Business Culture, Business Etiquette, Culture, Etiquette, Global Marketing, Int'l Marketing
You are ready to launch your product in global markets. You’ve nailed it at home and are ready to replicate it around the world. That should be easy, right? Just take what worked here, get some help with language localization, and go. It’s time for your advertising...
by Claire Boyce | Mar 30, 2024 | Account-Based Marketing ABM, Customer Success, Email Marketing, Global Marketing, Int'l Marketing, Sales & Marketing
It’s no secret that customer success and marketing have a symbiotic relationship. While they both have different objectives and job descriptions, the two teams have a similar goal of optimizing the customer’s experience and building long-term relationships. Here...
by Anke Corbin | Mar 19, 2024 | Business Expansion, Global, Int'l Legal, Int'l Marketing, Intellectual Property, Sales & Marketing
I had the privilege of moderating a panel on international franchising recently, where my guest panelists were three very smart restaurant industry franchisors with deep expertise in global development. What struck me when speaking with each of these experts was how...
by Claire Boyce | Jan 18, 2024 | Business Culture, Business Expansion, Culture, E-commerce, Europe, France, Int'l Marketing
E-commerce in France is a booming industry, offering lucrative potential for savvy international businesses who want to expand into foreign markets. With 45 million internet users actively shopping online, and 17 million of those shopping daily, it’s a market full of...
by Angela Branstuder | Jan 8, 2024 | AI, Analytics, Austria, Business Culture, Business Diversity, Business Etiquette, Etiquette, Global Marketing, Int'l Marketing, Neurodiversity, Personal Growth
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s bi-weekly curation of news and insights on how to...
by Angela Branstuder | Jan 2, 2024 | AI, Asia Pacific, Business Culture, Business Diversity, Business Etiquette, Culture, Email Marketing, Etiquette, Global Marketing, Int'l Marketing, Japan, Neurodiversity, Personal Growth, Sales & Marketing
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s bi-weekly curation of news and insights on how to...
