by Jessica Hoyt | Feb 14, 2017 | Global, Int'l Marketing, Int'l Sales, Int'l Tax & Accounting, International Pricing Strategy, Sales & Marketing
Developing a pricing strategy for any market is a complicated task—there are so many different factors that go into creating it. Developing an international pricing strategy can be even more challenging. It still involves the many domestic pricing...
by Anke Corbin | Feb 13, 2017 | EU, Europe, Germany, Int'l Marketing, International PR, Podcast, Sales & Marketing
Globig’s guest speaker is Dominik Grau, the Chief Innovation Officer at Ebner Media Group in Germany. Dominik has expertise is in media (print, digital, video, mobile, events), content marketing, content strategy, corporate development, IT infrastructure and...
by Anke Corbin | Feb 10, 2017 | Global, Global Marketing, Int'l Marketing, International SEO, Podcast, Sales & Marketing, SEO
Globig interviews Chris Raulf of Boulder SEO Marketing, an international SEO expert and global speaker on iSEO. You’ll learn how to implement a strategy for optimizing international websites for both on-site and off-site search engine optimization, tools that...
by Anke Corbin | Sep 6, 2016 | Asia Pacific, Business Expansion, Europe, Germany, Global, Global Marketing, Int'l Marketing, Latin America, Middle East, North America, Sales & Marketing, United States
Even if you have a digital product, you have to decide if you’re going to localize for different markets. If you are going to make it more ‘local’ and relevant for each country, here are some tips to help you do that. 1. Language localization It’s often not enough to...
