by Claire Kooyman | Mar 9, 2021 | Global Marketing, Int'l Marketing, Int'l Sales, International SEO, Sales & Marketing, SEO
Inbound vs. Outbound Marketing Inbound or outbound – what’s the difference? There are many discussions about this and here’s our take. Outbound marketing is actively promoting and pushing your messages and content to the world. This includes advertising...
by Jessica Hoyt | May 6, 2020 | Global, Global Marketing, Int'l Marketing, Int'l Sales, Sales & Marketing
One of the biggest debates surrounding email marketing is whether the single opt-in process or the double opt-in process is better. To many, the decision boils down to this: quantity v. quality. That is, would you rather have a large marketing list or a quality...
by Anke Corbin | Apr 30, 2019 | Business Expansion, Global, Int'l Marketing, International SEO, SEO
This article is the first in a series of articles reviewing the internal and external factors to evaluate prior to rolling out a globalization strategy for your web and mobile apps, e-commerce sites, SaaS or cloud-based software company. While still very helpful...
![[Webinar] Use This Strategic And Systematic Approach To Evaluating Your Next Market](https://globig.co/wp-content/uploads/2019/03/StratAndStrat-1-1080x675.jpg)
by Ann Stewart Zachwieja | Mar 29, 2019 | Business Expansion, Global, Global HR, Global Marketing, Int'l HR, Int'l Legal, Int'l Marketing, Int'l Sales, International Expansion, Video, Webinar
Expanding into new markets takes a lot of resources – time, money, and people. Making the best decisions on where to commit those resources is critical to your success. It could be a completely new country or a new region in your domestic market that you are...
by Anke Corbin | Dec 19, 2017 | Business Culture, Business Expansion, Global, Global Marketing, Int'l Marketing, Sales & Marketing
Many companies don’t expand globally or they limit themselves to countries where they speak the same language. Cultural and language barriers can lead to poor communication, fear, and resulting business risk. Surveys have shown that a majority of companies that don’t...
by Anke Corbin | Oct 10, 2017 | Business Culture, Global Marketing, Int'l Marketing, International PR, Podcast, PR, Sales & Marketing, UK, United Kingdom
Our guest for this podcast is Joanna Dodd, the founder of Rochester PR in the UK. With over 25 years experience in PR, Joanna has been working with companies from start-ups to global multinationals, in industries such as food and drink, private equity, major...
