The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. We’re also including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, culture and more. Let us know if you have any feedback for us at editor@globig.co.
GLOBAL
2021 Global Marketing Trends Introduction
Via Deloitte Insights: How can executives stay focused on human connection as consumer needs evolve? Read More
The First Major Anti-MLM Platform
Via The Atlantic: Multilevel marketing needs social media in order to recruit, and TikTok just banned it. Read More
World Bank Says Managers Pressured Staff To Alter Global Business Rankings
Via Wall Street Journal: Manipulated data in its flagship report on nations’ business climates led China and Saudi Arabia to gain ground, the bank said after an internal audit sparked by employee concerns. Read More
DEMAND GEN & MARKETING
Account Based Marketing: It’s Not What You Think It Is
Via WARC: Digital strategists identify the seven areas to look for in a business-to-business account-based marketing request for proposal. Read More
Study: Influencer Impact Up 57% Amid Shift To Instagram Stories, TikTok
Via Marketing Dive: While the number of Instagram ad posts declined this year, sponsored stories on the platform and TikTok activity both rose. Read More
Unsocial Media: What Netflix’s ‘The Social Dilemma’ Has Taught Influencer Marketing
Via The Drum : Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for key opinion leaders across a range of brands, agencies, industries, and regions – and looking at how measuring success has changed in line with shifting platform features. Read More
STRATEGY
Business Trends To Embrace In 2021
Via Forbes: Businesses that prioritize relationship building and conversations will thrive in 2021. Read More
3 Important Marketing Strategies You Shouldn’t Ignore In 2021
Via Entrepreneur: 2021 is going to be a year where more people will use the internet for their day-to-day needs. This isn’t just because of advancing technology, but mainly because of the pandemic. It has changed the way people live, how business works, and the habits of consumers who are actively shifting their preferences. Read More
The 8 Best Cybersecurity Strategies For Small Businesses In 2021
Via Inc.com: Even small businesses can be targeted. Here’s how to protect yours from cyber threats. Read More
TESTING
Is There A Scientific Formula For Start-up Success?
Via INSEAD Knowledge: Founders make fewer mistakes and pivot in the right direction when they learn to challenge their own assumptions and experiment continuously. Read More
Five (Proven) Ways To Encourage Employee Innovation
Via Ericsson: Without innovation, many companies wouldn’t survive. Here are five ways to kickstart employee innovation now. Read More
ASIA PACIFIC
The Year in Review: Green Shoots Follow Dry Spell in Asia Pacific
Via Law.com International: There were strong signs of recovery in the latter part of 2020, particularly in China where COVID-19 first took flight. Read More
Asian Markets Rise As Japan Reports Better Business Sentiment
Via MarketWatch: Shares rose early Monday in Asia, shrugging off a weak close last week on Wall Street after Japan’s central bank reported a strong improvement in business. Read More
Can Video Help Asia Stay Open For Business?
Via FutureIoT: Read about how video technologies can augment sectors including logistics and supply chain with enhanced visibility, monitoring and response capabilities. Read More
EUROPE + UK
Germany Will Require Companies To Put Women Executives On Their Boards
Via CNN: Germany’s coalition government has agreed to a mandatory quota for women on the executive boards of listed companies in what’s being hailed as a landmark moment for Europe’s biggest economy. Read More
Brexit Countdown: What To Know As Britain And The EU Fight Over Their Divorce
Via NPR: As the New Year’s Eve deadline approaches, the two sides are still trying to negotiate a deal to avert major economic and trade disruptions. Read More
NORTH AMERICA
Mexico’s Minimum Wage To Rise 15% Over Business Objections
Via AP News: The Mexican government announced the country’s daily minimum wage will rise by 15% in January to the equivalent of about $7 per day. Read More
Digital Acceleration In The Time Of Coronavirus: North America
Via MIT Technology Review: This MIT Technology Review Insights report is part of a series examining the degree to which business preparedness, particularly in technology strategy, contributed to corporate resilience during the ongoing coronavirus pandemic in three world regions: Asia-Pacific, Europe, and North America. Read More
10 States Accuse Google Of Abusing Monopoly In Online Ads
Via The New York Times: The suit focuses on the advertisements that generate a vast majority of the company’s profits. Read More
A BIT OF CULTURE: GERMANY
A Quick Guide To Business Etiquette In Germany
Via Globig.com: A quick guide to business etiquette in Germany provides an overview of how to do business in Germany, email expectations, negotiations, dress, and what to expect. Read More
The History of German Christmas Markets – A German Holiday Tradition
Via A German Girl In America: German Christmas Markets have been around for a few centuries. Learn the History of German Christmas Markets, and how Martin Luther changed things in Germany. Read More
[Video] Song Of The Week: Bruckner: Worst Case Band
Via YouTube: Bruckner is a German Alternative group. Watch Here
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