The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
Mapping The New Multipolar World Order
Via Morgan Stanley: Trade tensions, secular trends and, now, COVID-19, are putting the brakes on globalization and setting the scene for a new economic world order – multipolarism. Here’s what it means for investors. Read More
See The World Differently: The 2020 Social Progress Index
Via Social Progress: Today, we release the 2020 Social Progress Index results, which provide a comprehensive picture of the lived experience of more than 7 billion people across 163 countries. For the first time ever, the index measures social progress going back 10 years. Read More
DEMAND GEN
How To Use Demand Generation And Marketing Automation For Growth
Via Business 2 Community: 96% of the people who visit your website are not prepared to buy anything, meaning most of your visitors need to be “nurtured” in some way or another before they turn into customers. Read More
Demand Generation In The Far Future
Via B2B Marketing: Making predictions more than 10 years away is tricky, but as with developments over the previous decade, demand generation will look radically different from how it does now. Read More
ANALYTICS
Five Pillars Of Badass Analytics
Via Forbes: How one team created a user-centric analytics program that revolutionized data consumption across the company. Read More
Transforming Analytics Into Business Impact
Via CIO: Getting the most from analytics requires a laser focus on business outcomes. Here, IT leaders shed light on how they transformed their company’s analytics practices into business assets. Read More
STRATEGY
Email Comes In Third In Driving Online Purchases, Study Finds
Via Media Post: Word of mouth is first, and online ads come in second, study finds. Read More
Sixteen Ways To Ensure Alignment Among Remote Team Members
Via Forbes: With remote work becoming even more common, managers will need to ensure they are prioritizing the well-being of their employees. Read More
ASIA PACIFIC
India And China Are Taking New Risks Along Their Border. It Will Be Hard To Restore Peace
Via The Washington Post: Will diplomacy help defuse the latest tensions? Read More
In China’s Post-Pandemic Recovery, A Lesson For The World
Via South China Morning Post: China’s post-pandemic experience holds lessons for investors elsewhere: after monetary stimulus peaks, a squeeze on stocks’ multiples is likely to play out in developed markets too. Read More
EUROPE + UK
Five Things From EU Chief’s First State Of The Union Speech
Via The BBC: The EU Commission head, Ursula von der Leyen, delivered her maiden address. Here’s what we learned. Read More
The Great British Humbling
Via The Atlantic: Like the bind of a tortuous finger trap, Britain’s Brexit conundrum grows tighter and more painful the more the country wrestles with it. Read More
NORTH AMERICA
Applications For The Barbados Welcome Stamp Are Open
Via CN Traveler: The 12-month special visa allows foreign visitors to work from the island for up to a year once travel resumes. Read More
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