The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
When It’s Okay To Turn Your Video Off During Zoom Meetings
Via Fast Company: As anyone who’s attended a virtual happy hour knows, video etiquette is not as straightforward as it might seem. Read More
How To Build A Company That (Actually) Values Integrity
Via Harvard Business Review: Six ways leaders can show it’s more than just a box to check. Read More
No Grace Period: What You Need To Know About The Schrems II Fallout
Via TechCrunch: European data watchdogs have issued updated guidance in the wake of last week’s landmark ruling striking down a flagship transatlantic data transfer mechanism called Privacy Shield. Read More
SALES
How To Build Your Sales Enablement Strategy
Via Business To Community: Providing your sales reps with the tools, materials, and content needed to drive leads will ultimately enable them to secure more opportunities and revenue for your business. Read More
Refocus Your Sales Strategy On The Phone Call
Via CRM Buyer: Getting a prospect on the line and talking to them directly matters. It’s the ability to deliver the pitch with the right content, cadence, and care for your future clients’ needs that makes a voice call so effective. Read More
STRATEGY
[Podcast] Keep Your Marketing Moving In Times Of Uncertainty
Via Pam Didner: If you want to keep your business moving in difficult times, use these three ways to boost your marketing in times of uncertainty. Listen Now
Where Is Account-Based Marketing Heading?
Via MarTech Outlook: Account-based marketing is here to stay. In today’s world, where advertising has become an adopted child of marketing, targeting the audience in a strategic manner is essential. Read More
DATA
Data Doesn’t Help You If You Don’t Understand Or Trust It
Via WhatTheyThink: Most companies understand the value of data in driving their marketing campaigns. The problem is, most marketers don’t understand or trust the data they have. Read More Building A Better Global
ASIA PACIFIC
How To Prevent Chinese Counterfeits: Register Your Chinese IP With Chinese Customs
Via China Law Blog: Register your Chinese trademark now, then register it again with Chinese Customs. If you do this, you will almost certainly see a reduction in counterfeiting of your products, regardless of your industry and manufacturing locations. Read More
Hong Kong Elections: Disqualification Faces International Criticism
Via South China Morning Post: The Hong Kong government’s decision to disqualify 12 opposition pro-democracy figures from running in elections has been internationally condemned. Read More
EUROPE + UK
Brexit Trade Deal Is “Unlikely” By End Of The Year
Via The Guardian: UK expert warns of the prospect of no deal but insists an
UK ICO Issues Updated Statement On Schrems II Privacy Shield Ruling
Via JD Supra: The UK’s Information Commissioner Office has issued a revised statement on the Schrems II privacy ruling. Read More
Germany: Product Placement With Influencers Is “Obvious” Marketing, Does Not Require Disclosure
Via Lexology: A recent ruling by the Higher Regional Court Of Hamburg found that influencer marketing is obvious and does not require disclosure. Read More
NORTH AMERICA
Everything You Need To Know About Expanding Into The United States
Via Globig: Are you wanting to do business in the US but don’t know where to start? Globig provides the facts, demographics, and business statistics about the United States to aid in international expansion. Read More
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