The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
Schrems II: There’s No Way To Transfer Data To US And Comply With EU Law
Via The Irish Times: In the weeks since the Court of Justice of the European Union (ECJ) handed down its far-reaching decision in the Schrems 2 case, many just keep missing the earth-shattering, business-recalibrating nature of the decision. Read More
How Asians See The World In 2020: Insights From Public Opinion
Via The Diplomat: Recent trends in elite and public opinion in Asia. Read More
AUTOMATION
Three New Ways Artificial Intelligence Is Powering The Future Of Marketing
Via Forbes: From an AI Chef to a Snoop Dog video ad, to digital people, here are three futuristic ways AI is taking brand voice to the next level. Read More
STRATEGY
[Webinar] Use This Strategic And Systematic Approach To Evaluate Your Next Market
Via Globig: Expanding into new markets takes a lot of resources – time, money, and people. Making the best decisions on where to commit those resources is critical to your success. Watch Now
How To Implement Gamification In Your Content Marketing Strategy: Useful Tips And Tools
Via Business To Community: Gamification is nothing new to us humans; it’s safe to say that we’ve been using gamification for a very long time. Here’s how to integrate it into a successful marketing strategy. Read More
DEMAND GENERATION
Building A Better Global Demand Generation Strategy
Via Tech Target: This blog features key insights and best practices from a global demand generation leader on how to build a better global demand generation strategy. Read More
Three Ways To Transcend The Marketing Funnel
Via CMS Wire: Too many marketers continue to create content and advertisements as if each piece exists in a vacuum. Here is how to build a more holistic – and therefore successful – strategy. Read More
ASIA PACIFIC
[Podcast] Has China Won The Battle For Hong Kong?
Via The Economist: This week we spoke to Regina Ip, a pro-Beijing lawmaker in Hong Kong and Nathan Law, a leading pro-democracy activist. Listen Now
EUROPE + UK
Brexit Trade Deal Is “Unlikely” By End Of The Year
Via The Guardian: UK expert warns of the prospect of no deal but insists an agreement can still be reached. Read More
NORTH AMERICA
America Looks Hopelessly Broke. It Isn’t.
Via The New York Times: For 40 years, both the left and the right have been unnecessarily obsessed with deficits, to the detriment of the well-being of citizens. Read More
Like our content? The vetted experts at Globig are here to help you grow your business around the world, even the US. Sign up today for a free consultation, and through our Marketplace, get access to our partners around the world.
