The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
The Implications Of Working Without An Office
Via Harvard Business Review: Early research on how people are – and aren’t – adapting and how leaders can help. Read More
Why Subscription Software (SaaS) Companies Are Still Growing During Covid-19
Via ITProPortal: Subscription software models are proving their resilience during a difficult time: a recent study found that SaaS companies have experienced an acceleration in or limited impact to their subscription growth rates during this time. Read More
How Pandemics Wreak Havoc – And Open Minds
Via The New Yorker: The plague marked the end of the Middle Ages and the start of a great cultural renewal. Could the coronavirus, for all its destruction, offer a similar opportunity for radical change? Read More
How To Create An Irresistible Email Headline
Via Business 2 Community: Do you want to improve the effectiveness of your email marketing campaign? If you’re having trouble generating conversions and sales through email, this will help you assess your situation and see where you can improve. Read More
ANALYTICS
Three Advanced Google Analytics Metrics Every Business Should Use
Via Business To Community: Google Analytics has many built-in useful dimensions and metrics that businesses or marketers who are new to Google Analytics can use to get started on their data analysis journey. Read More
How To Track And Measure Success When Conversions Crash
Via B2B Marketing: The pandemic has caused many businesses to come to a halt, resulting in a loss of income for businesses and consumers. Adjusting how you measure success during this time can help to inform budget decisions and assess the effectiveness of your marketing activity. Read More
STRATEGY
Six Ways To Keep Your Lead Generation Funnel From Leaking Clients
Via Business 2 Community: Methods for converting leads to customers require constant evaluation and updates. Here are some ways to ensure your lead generation funnel will not leak valuable clients. Read More
SaaS Brands Responding To COVID-19: Critical Steps To Take Right Now
Via Forbes: The right tone, message, and actions are critical to building trust and connection at a time when customers need them the most. Read More
Email Marketing: The Single Opt-In Or Double Opt-In Dilemma
Via Globig: One of the biggest debates surrounding email marketing is whether the single opt-in process or the double opt-in process is better. To many, the decision boils down to this: quantity v. quality. Read More
SALES
New Research: Sales Teams Turn To Data, Tech, And Buyer Trust To Overcome Challenges Of COVID-19
Via Demand Gen Report: The impact of COVID-19 on the B2B sales industry has caused a significant shift in standard operations, as sales managers and their SDRs have to adapt to the challenges of social distancing and other safety protocols. Read More
Main Reason For Sales And Marketing Misalignment
Via Pam Didner: Sales and marketing ask different questions which leads to different data needs. Do this to avoid sales and marketing misalignment. Read More
ASIA PACIFIC
This Delhi Startup Is Enabling Financial Inclusion In Rural India – Using An App
Via YourStory: Fintech startup Rural Invest equips people from rural India to save for the future by channeling money into mutual funds through SIPs. Read More
EUROPE + UK
EU Court Strikes Down Trans-Atlantic Data Transfer Pact
Via The New York Times: The ruling is the latest twist in a campaign by privacy-rights activists in Europe to prevent personal information from being transferred to countries with looser protections. Read More
Ads Highlight Brexit Changes For UK Holidaymakers
Via The BBC: Potential changes to travel insurance and passport rules for UK holidaymakers after Brexit are being highlighted in a series of adverts starting this week. Read More
NORTH AMERICA
What Americans Need to Know About Europe’s Travel Ban
Via The New York Times: The EU and other European countries will begin welcoming some nonessential travelers on July 1, but Americans will not be on the list, at least at first. Here, answers to travelers’ questions. Read More
CCPA Enforcement Begins This Month – And Related Developments
Via JD Supra: The CCPA is now being enforced, and businesses should now complete their implementation of compliance measures at the earliest possible opportunity. Read More
Like our content? The vetted experts at Globig are here to help you grow your business around the world, even the US. Sign up today for a free consultation, and through our Marketplace, get access to our partners around the world.
