Globig Weekly Global Growth NewsletterThe global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally.  We’re also including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, culture and more. Let us know if you have any feedback for us at editor@globig.co.

GLOBAL

UK In Regular Talks With US Over Potential Travel Corridor
Via Bloomberg: UK and US government officials are in regular talks about a potential travel corridor between the two countries given their mutually high rate of coronavirus vaccinations, according to Britain’s transport secretary. Read More

‘Huge Difference’ To Have The US Back Around The Table, EU’s Climate Chief Says
Via CNBC: A ‘huge difference’ to have the US back in the fight for a more sustainable world, the EU’s Frans Timmermans said. Read More

China Could ‘Control The Global Operating System’ Of Tech, Warns UK Spy Chief
Via ZDNet: The head of the UK’s intelligence service warns that the West must be prepared to face a world where technology is developed and controlled by states with ‘illiberal values’ – and to set up cyber defenses accordingly. Read More
 

ANALYTICS

Making Money Is Easy: 4 Brutally Honest Tips For Founders
Via TNW: Success is not only attainable, it’s waiting for you just around the corner — that is, if you reach out for it. Do the work and you’ll get there. Read More

Data And Analytics Now Becoming A Core Business Function
Via SiliconAngle: As organizations accelerate their digital business transformation efforts, business-domain-led D&A, data literacy, smarter data sharing and adaptive governance increasingly play key business roles. Read More
 

DEMAND GEN

How Marketing Can Encourage Early Adopters
Via Demand Gen Report: In sectors where the digital transformation is occurring at a glacial pace, convincing customers to buy disruptive software or flock to an innovative challenger brand is akin to pulling teeth. Read More

How Brand Marketing Improves B2B Financial Performance
Via Customer Think: Persuasive evidence shows that most B2B companies will maximize growth by balancing the use of long-term brand marketing and short-term demand generation marketing. Yet few companies have adopted this approach. This post explains why the disconnect exists, and what to do about it. Read More

How Technology Places CMOs at Risk of Losing Their Strategic Role
Via Business 2 Community: More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO? Rather than being an asset, in some ways, we believe the tools may be becoming a liability. Technology is not a replacement for good frameworks, processes and skills. Read More
 

SALES

This Is Your Brain On Zoom 
Via TechCrunch: We all know these constant video calls are doing something to our brains. How else could we get tired and frazzled from sitting around in our own home all day? Read More

The Growing Importance Of Inside Sales
Via BIC Magazine: COVID-19 brought unique challenges, but it also brought some great opportunities, particularly for individuals in inside sales roles. Read More

Video Conferencing: What You Need To Do — And Not Do — To Succeed
Via The North Bay Business Journal: Here’s what business networking and events professionals advise to keep your remote get-togethers and presentations flowing, and avoid laughable or tragic mishaps. Read More
ASIA PACIFIC

Tackling Japan’s Gender Gap
Via Strategy + Business: Women account for less than 10 percent of company presidents in Japan. But Kathy Matsui, a longtime champion for boosting female employment and leadership, is optimistic about the future. Read More

Chinese Tesla Rival NIO To Sell Its Smart Electric Cars In Europe
Via South China Morning Post: Norway, the world leader in terms of electric vehicle adoption and sales penetration looks set to be the first market that NIO will explore outside mainland China. Read More
 
EUROPE + UK

A British Banking Start-Up Will Allow Workers To Work Abroad For Up To 2 Months A Year.
Via The New York Times: The start-up joins a growing list of companies that will permit employees to work from anywhere. (Even a Mediterranean beach.) Read More

Uh Oh, AI, EU – What Could Possibly Go Wrong? The Risky Business Of Regulation
Via Diginomica: Risky business as Europe has first stab at AI regulation. Read More

UK Companies In Financial Distress Rise At Fastest Pace In 7 years
Via FT: Fears mount for ‘zombie’ businesses as government COVID support will soon come to an end. Read More
 
NORTH AMERICA

US Manufacturing, New Homes Sales Underscore Booming Economy
Via U.S: US factory activity powered ahead in early April, though manufacturers increasingly struggled to source raw materials and other inputs as a reopening economy leads to a boom in domestic demand, which could slow momentum in the months ahead. Read More

As A Small Business Owner, You Will Have To Be A Salesperson At Some Point. Here Are Some Successful Sales Techniques
Via USA Today: Even if you have salespeople on your team, some customers – especially big ones – need to see the owner before they’ll sign on the dotted line. Read More

US, Other Countries Deepen Climate Goals At Earth Day Summit
Via Reuters: The United States and other countries hiked their targets for slashing greenhouse gas emissions at a global climate summit hosted by President Joe Biden, an event meant to resurrect US leadership in the fight against global warming. Read More
 
A BIT OF CULTURE:
Russia


 Business Etiquette Rules For Russia
Via Planet Depos: Doing business in Russia comes with its own logistical hoops, like obtaining a visa from the Russian embassy or consulate. The cultural challenges are also complex. Luckily there are certain consistent business etiquette rules that will help you do business in Russia. Read More

Russian Art: Facts And Key Movements
Via Thought Co: Learn about the key movements and themes in Russian art, from prehistoric findings and religious influence, to the communist era and contemporary art. Read More

[Video] Song Of The Week: Animal ДжаZ — Чувства 
Via YouTube: Animal Jazz (The English translation of their name) was formed in St. Petersburg in 2000 and has produced 15 albums. Their music is classic “alternative” rock. Watch Here

 You Can Also Check Out Previously Featured Artists In Our Playlists on Spotify and YouTube!
Like what you’ve been reading? Make sure to share our newsletter with co-workers and friends. For feedback or content suggestions, please email us at editor@globig.co

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