Globig Weekly Global Growth Newsletter

The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally.  We’re also including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, culture and more. Let us know if you have any feedback for us at editor@globig.co.

GLOBAL

US Sanctions Chinese Computer Makers In Widening Tech Fight
Via NBC News: China’s government on Friday criticized the Biden administration’s curbs on access to US technology for its supercomputer developers. Read More

UK, EU Face Privacy Criticism for Covid-19 Passport Plans
Via Wall Street Journal: Privacy advocates say certificates intended to let businesses reopen safely will require people to share sensitive health data. Read More

What Sci-Fi Can Teach You About Running A Business
Via Wired: “I remember one time I was going out of business with one of my businesses—things were going bad, investors were pulling out of the business—and I would buy these weird self-published books on ‘How to Use the Force,’” he says. “I was an adult in my 30s, and I would literally say, ‘OK, I’m going to trust in the Force that this business is going to be saved.’” Read More
 

ANALYTICS

Three Marketing Analytics Trends Are Driving Performance In 2021
Via Digiday: Having good products isn’t enough—personalization, trust and valuable interactions are the cornerstones of customer experience. Read More

Enriching Customer Engagement Through AI And Analytics
Via B&T: Does your customer engagement need a bit of a pep & a spring clean? Read on with this Chux-esque read. Read More
 

DEMAND GEN

How To Use Intent Data To Fuel Your Content Strategy
Via Business 2 Community: If a content strategist leads a conversation with “I think this will work,” or “I like this topic,” you must stop them right there before any content is actually created. Read More

Creating Content in B2B: How to Avoid the Substance Gap
Via CMSWire: When B2B companies rely on jargon, hyperbole and self-centered statements, it creates a substance gap between them and their intended audience. Read More

The CMO Guide To Finding Allies In The C-Suite
Via Marketing Tech News: Consider the implications of a reduction in marketing spend that may continue in the years ahead. Will that leave the CMO role vulnerable? Read More
 

SALES

Sales And Marketing: A Love/Hate Relationship Or Partnership For Growth?
Via Forbes: The choice is up to your organization. Read More

Top 10 Best Sales Tips For Small Businesses
Via NuWire Investor: It’s a science, an art, and a way of life for many people. Sales is one of the most important skills in the arsenal for any aspiring business person, and they’ll need to keep that skill sharp if they want to succeed. Read More

Sales Tips For Social Entrepreneurs: How To Build Relationships With Large Retailers
Via Pioneer’s Post: Want to get your social enterprise product onto supermarket shelves? From market research to branding, five things to consider when looking to secure a contract with a large retailer. Read More
ASIA PACIFIC

China Puts Limits On Foreign Banks, Worrying Businesses
Via The New York Times: New rules, aimed at taming big money flows and possibly controlling the Chinese currency, could give domestic rivals a competitive edge and make international firms more dependent on local lenders. Read More

Coupang Just Became The Largest Foreign IPO On Wall Street Since Alibaba.
Via Forbes: As the largest e-commerce company in South Korea, Coupang is viewed as a rival to Amazon and Alibaba. Read More

Are Pay-By-The-Minute Booths The Future Of Work?
Via BBC News: A Singapore-based firm has come up with a useful alternative when working from home is inconvenient. Read More
 
EUROPE + UK

Trading Relationships Three Months After Brexit
Via BBC News: New business relationships are being sought, but the disruption to European trade has been significant. Read More

Almost Half Of UK Office Workers Too Scared To Return
Via London Business News: 40% of UK office workers have said catching COVID-19 as a direct result of being back in contact with colleagues is what worries them the most about returning to offices, a new report has found. Read More

UK Businesses Not Sold On Vaccine Passport Idea 
Via Macau Business: Britain’s retail and hospitality sectors have hit out the possibility of vaccine passports after Prime Minister Boris Johnson said his government is seeking “all possibilities” to keep COVID-hit sectors open. Read More
 
NORTH AMERICA

Should Businesses ‘Hire USA’ When It Comes To Technology?
Via Forbes: Many business leaders have opened their eyes to the sustainability of distributed teams, but the demand for on-site tech talent has not faded. Read More

CEO Pay Doubled, The Minimum Wage Stayed The Same. But Americans Still Can’t Agree On A Raise.
Via USA Today: To some it’s a desperately needed raise, to others a business-killing imposition. We talked to Americans about upping the minimum wage. Read More

Mexico Seeks To Ban Outsourcing After Agreement With Business
Via Bloomberg: Mexico’s government said it reached a deal with union and business leaders on a controversial bill to ban outsourcing in a move that seeks to close tax loopholes. Read More
 
A BIT OF CULTURE:
Scotland


Don’t Make A Cultural Mistake When Doing Business In Scotland
Via TripSavvy: This article provides business travelers with tips on how to avoid cultural mistakes while traveling to Scotland. Read More

Movements In Scottish Art
Via National Galleries Of Scotland: Art in Scotland cannot readily be defined with the aid of a series of identifiable and distinct movements, in the way that can be found elsewhere in art history, particularly within modern art of the twentieth century. Read More

[Video] Song Of The Week: Swim School: Too Young To Know
Via YouTube: “Swim school already host an eclectic collection of songs, featuring the inspired tones of The Cure, Pale Waves and Wolf Alice.” Watch Here

You Can Also Check Out Previously Featured Artists In Our Playlists on Spotify and YouTube!
Like what you’ve been reading? Make sure to share our newsletter with co-workers and friends. For feedback or content suggestions, please email us at editor@globig.co

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