by Chris Schuman | Nov 6, 2023 | Business Culture, Business Etiquette, Business Expansion, Etiquette, EU, Germany, International Expansion, Uncategorized
When it comes to expanding your business into Germany, understanding the nuances of greetings is the key to building strong relationships and creating a positive first impression. The German business culture can place great importance on formalities and respect, which...
by admin | Sep 7, 2022 | Business Culture, Business Expansion, Culture, EU, Europe, Germany, Global, Global Marketing, Int'l Marketing, International Expansion, International PR, PR, Uncategorized
by Susanne Joehnk You’ve decided to expand your company into Germany, and now need to design a successful public relations campaign, but where do you start? In Germany, just like in the US, you will need to tell an interesting story and find the right people to...
by Angela Branstuder | Jun 7, 2022 | Business Etiquette, Culture, Germany, Int'l Marketing, Singapore, US
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build...
by Chris Schuman | May 25, 2022 | Business Culture, Business Expansion, Email Marketing, Etiquette, EU, Europe, Germany, Global Marketing, Int'l Marketing, Int'l Sales, International Expansion, international sales, International SEO, Localization, North America, Sales & Marketing, US
The United States and Germany, at least on the surface, may look like two very similar cultures. In fact, it wouldn’t be so crazy to think you could use the same marketing strategy in one as you could in the other. This would be a mistake. While the two cultures are...
by Angela Branstuder | Mar 24, 2022 | Business Culture, Business Etiquette, Data Privacy, Demand Generation, Etiquette, EU, Europe, Germany
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build...
by Jessica Hoyt | Mar 2, 2022 | Business Culture, Business Expansion, Culture, EU, Europe, Germany, Sales & Marketing
This article has been modified from its original posted date. In this era of globalization, companies are choosing to expand abroad in order to leave a global footprint. Many companies look to Germany for expansion, as it represents an enormous market opportunity and...
