A Quick Guide To Business Etiquette In Germany
Doing business in Germany will broaden your cultural and business horizons, exposing you to new ways of connecting with other people. Germans have deeply rooted customs and regional culture that you will want to understand before doing business over there. Germans tend to be very direct, which can be construed as gruff at times. While polite […]
PODCAST: Make The Most of Your International B2B Content Marketing Strategy With These Insights From An Expert
Maël Roth is a master at international B2B content and inbound marketing, and we spent some time with him in order to capture his wisdom. Roth is currently based in Germany, grew up and studied in France, has worked in a number of countries, speaks three languages, and has a unique perspective on B2B content […]
PODCAST: Cyber Security And Global Business
Globig talks with Cyber Security expert Adam Anderson, the founder and CEO of Atlas Vault, a company that helps businesses understand who their vendors are and what cyber risk they are allowing into their organization. Adam wrote the book ‘Small Business Cyber Security: Your Customers Can Trust You…Right? ‘, and has been consulting for enterprises […]
PODCAST: How Will The Trump Administration Impact International Trade?
Globig had the chance to interview renowned trade lawyer Susan Kohn Ross to discuss how the Trump administration views and could impact the hot button issues such as trade agreements, tariffs, visas, taxes and more. Join in for this very insightful podcast to learn more about the likely impact and when it will affect your […]
How to Develop an International Pricing Strategy
Developing a pricing strategy for any market is a complicated task—there are so many different factors that go into creating it. Developing an international pricing strategy can be even more challenging. It still involves the many domestic pricing factors, but also includes unknowns, often making it an even more difficult task. Additional factors […]
PODCAST: Tips For PR, Content, And Influencer Marketing Success In Germany
Globig’s guest speaker is Dominik Grau, the Chief Innovation Officer at Ebner Media Group in Germany. Dominik has expertise is in media (print, digital, video, mobile, events), content marketing, content strategy, corporate development, IT infrastructure and technology management. He is also a highly regarded speaker and you’ll find him at the world’s top content marketing, […]
PODCAST: The State Of Investment Funding In Bavaria, Germany
Our podcast guest is Roman Huber, who has been the Managing Director of Bayern Kapital since 2006. Bayern Kapital, based in Bavaria, was founded on the initiative of the Bavarian government in 1995. It is a wholly-owned subsidiary of the Bavarian LFA Förderbank. As the venture capital organization of the Land of Bavaria, Bayern Kapital […]
Podcast: International SEO
Globig interviews Chris Raulf of Boulder SEO Marketing, an international SEO expert and global speaker on iSEO. You’ll learn how to implement a strategy for optimizing international websites for both on-site and off-site search engine optimization, tools that work well, and effective social media sites you may not be thinking of using yet.
Podcast: International Trademarking
Globig invited Mike Heilbronner, the President of IdeaLegal as a guest speaker. IdeaLegal is a law firm specializing in International Trademarking and Mike shares his experience and insights about why international trademarking is so important before going global, the risks of not being prepared, and how countries differ in their approach to trademarking.
PODCAST: International Taxation, Oh My!
One of the most important and complex issues facing companies expanding globally is around taxation, what creates a tax liability, how to best manage global taxation, and the pitfalls to avoid. Our subject matter expert is Shannon Lemmon, she leads the International Tax Division at Eide Bailly.