Future-Proofing Your App: How to Integrate Localization Into Your App Development Strategy
GUEST EXPERT BLOG ARTICLE: A developer’s worst nightmare is having to completely overhaul an app’s code and design for any reason. But when bringing an app to the global stage, it’s often necessary to make changes to appeal to different audiences. If your app wasn’t built with the possibility of these changes in mind, this […]
Growth Newsletters: 10 Newsletters to Make You a Better Marketer
There is so much good marketing information out there and when I have time to pay attention, I find myself more creative and inspired. My challenge is that I don’t always have time to spare, and it’s so easy for me to get caught up in my day-to-day work routine that I get stuck in […]
How To Implement Foreign Direct Investment Strategies Into Your International Expansion Plans
This post has been updated and republished with new information. Many startups and SMBs expand into new markets, particularly foreign markets, out of necessity, for competitive reasons or market opportunities (foreign customers interested in buying their products). Because of this, most companies choose their expansion location based on a broader business strategy, which should include […]
Everything You Need to Know About US Business Phone Numbers and How to Get One
Obtaining a business phone number is one of the first steps in establishing a trusted, responsive company. You have a far better understanding of how people feel about your business when clients can call you directly and ask questions or address customer service concerns. This is critical for building a respected company that provides excellent […]
A Quick Guide To Business Etiquette In The United Kingdom
This blog has been edited since its original publication in 2016. Today, the United Kingdom is the top international destination for companies that are doing business on a global scale. Before you meet your British, Irish, Welsh or Scottish counterparts, it’s best to get to know a bit more about business etiquette in the UK. […]
10 Ways A Great Marketer Is Like A Great Chef
I was recently re-reading the book Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares and I always have the same realization whenever I read ‘how-to’ marketing and go-to-market growth 101 advice. While it’s very helpful to understand the marketing universe – the 19 different traction channels, the tactical […]
Key Software for an Effective Marketing Tech Stack
The marketing technology stack (tech stack) is a collection of technologies marketers use to run and expand their marketing ventures. The main use of a tech stack is to ease complex business operations, automate whenever possible, gain deeper insights into prospects and funnels, encourage smart spending, and calculate the effect of marketing campaigns.
How-To Reduce Risk: Lean Global Expansion is Often the Wisest Approach
This blog post has been updated from its original publish date. Lean startup is the recognized standard methodology for creating, managing, and growing startups more quickly. The Lean concept was initially introduced by manufacturing companies with an aim to help maximize customer value while minimizing waste. However, the Lean concept can be used by businesses […]
Globig Weekly World Wrap-Up, April 26th, 2021
Globig Weekly Global Growth NewsletterThe global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. We’re also including more content directly focused on expanding into new markets: insider knowledge on marketing, […]
Globig Weekly World Wrap-Up, April 19th, 2021
Globig Weekly Global Growth Newsletter The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. We’re also including more content directly focused on expanding into new markets: insider knowledge on […]