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Author: Anke Corbin

Color And Culture: What Color Comes To Mind When You Think ‘Wedding’?

Color And Culture Through Wedding Dresses

You are ready to launch your product in global markets. You’ve nailed it at home and are ready to replicate it around the world. That should be easy, right? Just take what worked here, get some help with language localization, and go. It’s time for your advertising campaign. You want to convey a happy wedding […]

Unlocking Global Demand Gen with a Holistic Approach

A Global Approach to Demand Gen As marketing professionals, we’re always looking for new ways to generate demand for our client’s products and services. With the global marketplace becoming increasingly connected, there’s an excellent opportunity to tap into new markets and create demand in places we never thought possible. In this blog post, we’ll explore […]

11 Similarities between Customer Success and Marketing Best Practices and How To Optimize Both for your Business

Business people surrounding a desk full with multiple computers, tablets, and graphs on marketing analytics and business data

It’s no secret that customer success and marketing have a symbiotic relationship. While they both have different objectives and job descriptions, the two teams have a similar goal of optimizing the customer’s experience and building long-term relationships.  Here are 11 ways in which effective customer success is similar to good marketing.  1. Both Prioritize Understanding […]

What Every Business Can Learn From Franchises About Going International

I had the privilege of moderating a panel on international franchising recently, where my guest panelists were three very smart restaurant industry franchisors with deep expertise in global development. What struck me when speaking with each of these experts was how well prepared they were for their international expansion and how relevant their approach to global […]

Understanding the Legal Landscape of Contests and Sweepstakes in the UK

For businesses looking to expand into the UK market, incorporating contests and sweepstakes into your marketing strategy can be a powerful way to engage with potential customers. However, it’s crucial to navigate the legalities surrounding these promotions to ensure compliance and mitigate risks.  Here’s a breakdown of the laws regulating contests and sweepstakes in the […]