FEATURED BLOGS
Hot Global Growth: Accelerating Europe By Reducing Fragility – Marketing Chiefs Share 2024 Priorities – E-commerce In France – AI To Impact 40% Of Jobs
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know - we're here to help. Enjoy Globig's bi-weekly curation of news and insights on how to build velocity and...
E-commerce In France: A Market of Sophistication and Opportunity
E-commerce in France is a booming industry, offering lucrative potential for savvy international businesses who want to expand into foreign markets. With 45 million internet users actively shopping online, and 17 million of those shopping daily, it’s a market full of...
Hot Global Growth: Why AI Needs Human Editors – EU Cracks Down On VAT Fraud – OpenAIs Prompt Guide – 2024 Economic Outlook
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know - we're here to help. Enjoy Globig's bi-weekly curation of news and insights on how to build velocity and...
A Quick Guide To Business Etiquette In The United Kingdom
This blog has been edited since its original publication in 2016. Today, the United Kingdom is the top international destination for companies that are doing business on a global scale. Before you meet your British, Irish, Welsh or Scottish counterparts, it's best to...
10 Ways A Great Marketer Is Like A Great Chef
I was recently re-reading the book Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares and I always have the same realization whenever I read ‘how-to’ marketing and go-to-market growth 101 advice. While it’s very...
Which is better – ABM or Demand Generation?
Every year you’ll find new and trendy go-to-market approaches being touted by the ‘experts’. Some recent trends have included click funnels, growth hacking, Demand Generation, and ABM, and if done correctly they can work very well. There are no silver bullets and the...
Key Software for an Effective Marketing Tech Stack
The marketing technology stack (tech stack) is a collection of technologies marketers use to run and expand their marketing ventures. The main use of a tech stack is to ease complex business operations, automate whenever possible, gain deeper insights into prospects and funnels, encourage smart spending, and calculate the effect of marketing campaigns.
10 Types of Email Subject Lines that Increase Open Rates for Demand Generation – Really
To increase your demand generation email open rates, it's important to understand the psychology behind why people open emails in the first place. At Globig, we’ve been studying and testing neuro-marketing and the psychology of why and how people respond to marketing...
How-To Reduce Risk: Lean Global Expansion is Often the Wisest Approach
This blog post has been updated from its original publish date. Lean startup is the recognized standard methodology for creating, managing, and growing startups more quickly. The Lean concept was initially introduced by manufacturing companies with an aim to help...
Podcast: Successfully Doing Business In China Part #2- Employment Law And Hiring Options
Today's hot topic is all about 'Successfully Doing Business In China'. This is segment #2 of this 3 part series where we’ll explore EMPLOYMENT LAW and HIRING OPTIONS in China. A lot of companies will hire a sales agency, a sales person, company evangelist, and/or...
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Safe Harbor: What Is It, How Does It Affect Your US Business, What Should You Do About It?
You may have seen in the news today that the EU-US Safe Harbor agreement was declared invalid by the Court of Justice of the European Union (CJEU). What is Safe Harbor? Safe Harbor was a framework jointly created by the European Commission and the US Department of...
