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Unlocking Global Demand Gen with a Holistic Approach

Unlocking Global Demand Gen with a Holistic Approach

A Global Approach to Demand Gen As marketing professionals, we're always looking for new ways to generate demand for our client’s products and services. With the global marketplace becoming increasingly connected, there's an excellent opportunity to tap into new...

How to Launch a Successful PR Campaign in Germany

How to Launch a Successful PR Campaign in Germany

by Susanne Joehnk You've decided to expand your company into Germany, and now need to design a successful public relations campaign, but where do you start? In Germany, just like in the US, you will need to tell an interesting story and find the right people to spread...

[Podcast] Helpful Advice For Hiring Foreign Employees

[Podcast] Helpful Advice For Hiring Foreign Employees

The hot topic for this Globig podcast is ‘Hiring Foreign Employees’ and things that often trip up companies, especially US companies, when hiring international talent. Our featured expert is Mary Lemons, the VP of Human Resources Solutions at Global Upside. Global...

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A Quick Guide To Business Etiquette In The United States

A Quick Guide To Business Etiquette In The United States

  The United States has one of the largest and most influential markets in the world. If you have a sense for the business etiquette guidelines and can work within them, you have a much better chance of successfully communicating and doing business. Since it can...

Expand Into Asia Starting With Singapore

Expand Into Asia Starting With Singapore

You may have heard Singapore referred to as the “Gateway to Asia”. Beyond just being a port city, investment firms are quick to point to Singapore as a landing pad for international expansion into Asian markets. We’ve outlined the top 10 reasons why Singapore’s...

Expanding Into The US: How To Set Up Your US Business

Expanding Into The US: How To Set Up Your US Business

Setting up a business in the US is fairly complex and involves a lot of planning and decision making. Coming into the US as a non-resident makes this process even more difficult. However, once you get past the most difficult step of obtaining a visa, you will follow...

What Not To Do When Going Global #WNTD Series #3

What Not To Do When Going Global #WNTD Series #3

Welcome to Part #3 of our global 'What Not To Do' series, aka #WNTD. The fantastic tips keep rolling in. Thank you to all who have sent us your advice. Please keep the tips coming, email yours to editor@globig.co. #WNTD tips from Eric Snethkamp, Global Channels and...

What Not To Do When Going Global #WNTD Series #3

What Not To Do When Going Global #WNTD Series 1

Globig provides a lot of advice on best practices and step-by-step guidance on what to do in a market but we wanted to share some tips and advice from entrepreneurs like you who've been doing business internationally for years and have made mistakes along the...

Why Going Global Matters

Going global can be intimidating and thus many U.S. companies wait too long before taking their products into international markets. This delay allows competitors to gain a significant market advantage, which may limit the U.S. company’s ultimate growth potential and...

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