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Hot Global Growth: Your Brand’s Human Touch – Unlocking Global Growth – Swiss Business Culture – EU Laggards Growing Fastest – Get Serious About DEI
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know - we're here to help. Enjoy Globig's bi-weekly curation of news and insights on how to build velocity and...
Color And Culture: What Color Comes To Mind When You Think ‘Wedding’?
You are ready to launch your product in global markets. You’ve nailed it at home and are ready to replicate it around the world. That should be easy, right? Just take what worked here, get some help with language localization, and go. It’s time for your advertising...
Hot Global Growth: Marketing Ops Changes Focus – EU Share Of Exports Shrinking – Estonia Biz Culture – Books To Up Your Demand Gen Game
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know - we're here to help. Enjoy Globig's bi-weekly curation of news and insights on how to build velocity and...
Hot Global Growth: The Akrasia Effect – Build Globally Present Culture – Sunshine Map – Maximize AI For Business
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know - we're here to help. Enjoy Globig's weekly curation of news and insights on how to build velocity and grow...
Hot Global Growth News: Unleash Product-Led Growth – Tips For Better Email Lists – Boost Business Resilience – Columbia Biz Culture
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know - we're here to help. Enjoy Globig's weekly curation of news and insights on how to build velocity and grow...
Hot Global Growth News: Email Marketing Is Hot – Resiliency Rules – Panama Biz Culture – Spark Confidence In Self And Others
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know - we're here to help. Enjoy Globig's weekly curation of news and insights on how to build velocity and grow...
Hot Global News: Sales Training Onboarding – Full Cycle Sales Benefits – Sweden Biz Culture – Use Opportunity Gatekeepers
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know - we're here to help. Enjoy Globig's weekly curation of news and insights on how to build velocity and grow...
Hot Global News: Data-Driven Marketing vs Brand – PR In Germany – Major Economies Stalling – Lithuania Biz
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know - we're here to help. Enjoy Globig's weekly curation of news and insights on how to build velocity and grow...
How to Launch a Successful PR Campaign in Germany
by Susanne Joehnk You've decided to expand your company into Germany, and now need to design a successful public relations campaign, but where do you start? In Germany, just like in the US, you will need to tell an interesting story and find the right people to spread...
[Podcast] Helpful Advice For Hiring Foreign Employees
The hot topic for this Globig podcast is ‘Hiring Foreign Employees’ and things that often trip up companies, especially US companies, when hiring international talent. Our featured expert is Mary Lemons, the VP of Human Resources Solutions at Global Upside. Global...
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[PodCast] Part 2 – The Gig Economy And The Impact On Human Resources – Regulatory & Liability Issues
In Part #2 of this series on the gig economy, we dive deeper into the liability and regulatory issues that are important for companies to be aware of. Our guest is Adam Sheffield, the president of Global PEO Services. Global PEO Services (GPS) helps companies hire...
podcast: Part 1 – The Gig Economy and the Impact on Human Resources
In part 1 of this 2 part series we’ll explore what the gig economy is and how it impacts HR departments around the world. In part 2 we’ll dive deeper into the liability and regulatory issues that are important for companies to be aware of. Our guest is Adam Sheffield,...
A Quick Guide To Business Etiquette In The United States
The United States has one of the largest and most influential markets in the world. If you have a sense for the business etiquette guidelines and can work within them, you have a much better chance of successfully communicating and doing business. Since it can...
Part 2 – Successful Sales Strategies In Hot Markets – A Focus On Asia Pacific
How to Hire and Sell Effectively in Asia Pacific Our guest is Kyle Hegarty. Kyle is with Leadership Nomad under the TSL Group, he has spent over a decade living and working in the Asia Pacific region helping companies expand into new markets and grow their sales. This...
Data And Privacy Breach: It’s Not A Matter Of “IF” But “WHEN” No Matter The Company Size
The prevalence and cost of a data or privacy breach is old news, yet continues to rise year-after-year. According to the 2015 Ponemon Institute Cost of Data Breach Study: Global Analysis, in 2015, the average total cost of a data breach increased from $3.52 million in...
Expand Into Asia Starting With Singapore
You may have heard Singapore referred to as the “Gateway to Asia”. Beyond just being a port city, investment firms are quick to point to Singapore as a landing pad for international expansion into Asian markets. We’ve outlined the top 10 reasons why Singapore’s...
Expanding Into The US: How To Set Up Your US Business
Setting up a business in the US is fairly complex and involves a lot of planning and decision making. Coming into the US as a non-resident makes this process even more difficult. However, once you get past the most difficult step of obtaining a visa, you will follow...
What Not To Do When Going Global #WNTD Series #3
Welcome to Part #3 of our global 'What Not To Do' series, aka #WNTD. The fantastic tips keep rolling in. Thank you to all who have sent us your advice. Please keep the tips coming, email yours to editor@globig.co. #WNTD tips from Eric Snethkamp, Global Channels and...
What Not To Do When Going Global #WNTD Series 1
Globig provides a lot of advice on best practices and step-by-step guidance on what to do in a market but we wanted to share some tips and advice from entrepreneurs like you who've been doing business internationally for years and have made mistakes along the...
Why Going Global Matters
Going global can be intimidating and thus many U.S. companies wait too long before taking their products into international markets. This delay allows competitors to gain a significant market advantage, which may limit the U.S. company’s ultimate growth potential and...