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How to Launch a Successful PR Campaign in Germany

How to Launch a Successful PR Campaign in Germany

by Susanne Joehnk You've decided to expand your company into Germany, and now need to design a successful public relations campaign, but where do you start? In Germany, just like in the US, you will need to tell an interesting story and find the right people to spread...

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What Not To Do When Going Global #WNTD Series #2

What Not To Do When Going Global #WNTD Series #2

Welcome to #2 in our global 'What Not To Do' series, aka #WNTD. Thank you for all of your tips. Please keep them coming by sending yours to editor@globig.co. #WNTD tips from John Windsor, former head of European Marketing, Knight-Ridder Financial 1. Don’t assume that...

A Quick Guide To Business Etiquette In India

A Quick Guide To Business Etiquette In India

India’s emerging economy encourages international business relationships and more companies are looking to do business in India. The ability to attract large scale Foreign Direct Investment (FDI) into India has been a key driver for policy making by the Indian...

[Podcast] Why A Subsidiary In Bavaria Germany Is Ideal For This American Biotech Company

podcast: Part 1 – The Gig Economy and the Impact on Human Resources

In part 1 of this 2 part series we’ll explore what the gig economy is and how it impacts HR departments around the world. In part 2 we’ll dive deeper into the liability and regulatory issues that are important for companies to be aware of. Our guest is Adam Sheffield,...

A Quick Guide To Business Etiquette In The United States

A Quick Guide To Business Etiquette In The United States

  The United States has one of the largest and most influential markets in the world. If you have a sense for the business etiquette guidelines and can work within them, you have a much better chance of successfully communicating and doing business. Since it can...

Expand Into Asia Starting With Singapore

Expand Into Asia Starting With Singapore

You may have heard Singapore referred to as the “Gateway to Asia”. Beyond just being a port city, investment firms are quick to point to Singapore as a landing pad for international expansion into Asian markets. We’ve outlined the top 10 reasons why Singapore’s...

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