Chat GPT is a powerful AI tool that can provide accurate and detailed results for a wide range of questions. Not only does it allow for automated conversations that generate quick responses and answers for basic inquiries – but its capabilities go far beyond straightforward Q&A. Chat GPT has numerous uses in the digital marketing space, from providing customized solutions to delivering sophisticated lead-generation campaigns.
In this blog post, we will explore how marketers can leverage Chat GPT to enhance their business objectives and maximize success. We wanted to test how companies can use it to plan out and manage their international business expansion.
Here’s what Chat GPT says to do for the best results:
Step 1: Understand the prompt
The first step in using Chat GPT is to understand the prompt or question that you are wanting answers for. Make sure that you have a clear understanding of what you are trying to find out, and that you’ve provided all the necessary information to the model.
Our goal was to explore if we could get accurate and detailed information about expanding a SaaS business into the UK from the US.
Step 2: Provide context
Context is an important factor in using Chat GPT. The more information you provide, the more accurate and detailed the results will be. For example, if you are asking a question about a specific person or event, it’s helpful to provide some background details on that person or event.
Our initial prompt had some context but the answers are still pretty general so we’ll need to play around to see if we can get detailed and accurate answers specific to our business and industry.
Step 3: Use keywords
Keywords can help Chat GPT understand your question and provide more accurate results. For example, if you are asking a question about a specific product, it’s helpful to include the product name or brand in your question.
The keywords that we used were ‘international expansion’, UK, US, SaaS, and ‘government websites’ so the answers would be more actionable.
Step 4: Be specific
The more specific your question, the more accurate and detailed the results will be. For example, instead of asking “What’s the best way to lose weight?” you might ask “What’s the best way to lose weight for someone who is 45 years old and has a BMI of 35?”
Again, we tried to add some context and specificity but the answers were moderately detailed. We’ll need to keep testing more specific and keyword-rich prompts to see if the AI is able to get enough information to be really helpful.
Step 5: Review the results
Once Chat GPT has generated a response, review the results to ensure that they are accurate and relevant. If you are not satisfied with the results, adjust your prompt or provide additional context and try again.
Remember that, like any AI model, the results will only be as good as the data and context provided, so it’s important to be as specific and accurate as possible with your prompts.
Our experiment was focused on how to use Chat GPT to get useful, high-quality information about expanding a US business into the UK.
Here are the results from some of our searches.
Prompt 1: What are the steps to take to set up a SaaS company in the UK as a US company? Add links to official government websites for more details.
Answer:
- Choose a company name and check its availability by searching the Companies House register (https://beta.companieshouse.gov.uk/search/companies)
- Register your company with Companies House (https://www.gov.uk/limited-company-formation)
- Obtain a UK VAT number (https://www.gov.uk/vat-registration)
- Obtain a UK corporation tax number (https://www.gov.uk/register-for-corporation-tax)
- Register for Employer’s Liability Insurance (https://www.gov.uk/employers-liability-insurance)
- Obtain any necessary licenses and permits for your business (https://www.gov.uk/business-licences)
- Open a UK bank account for your company (https://www.gov.uk/government/publications/opening-a-bank-account-for-your-business)
- Register for Distance Selling Regulations if your SaaS company will be selling to customers in the UK (https://www.gov.uk/guidance/distance-selling)
- Consult with a UK tax advisor or accountant to ensure compliance with UK tax laws and regulations (https://www.gov.uk/find-tax-professional)
- Consider registering for a UK branch or subsidiary of your US company if your business will have a physical presence in the UK (https://www.gov.uk/guidance/register-a-branch-or-place-of-business-in-the-uk)
- Register your company for data protection laws, such as the General Data Protection Regulation (GDPR) (https://www.gov.uk/data-protection)
- Make sure you comply with the UK and EU laws of Intellectual property and copyright laws and register your software, trademarks, and patents with the appropriate authorities. (https://www.gov.uk/intellectual-property)
Note that these steps are general guidelines and laws and regulations may change, and it is always best to consult with a legal and tax advisor to ensure compliance with all applicable laws and regulations.
Results: The information links to accurate and current information and the most critical and basic information is included in the search results. Overall, the results are good and helpful.
Prompt 2: How does networking for business in person and online differ between UK businesses and US businesses?
Answer: Networking for business in person and online can differ between UK and US businesses in several ways. Some of the key differences include:
In-person networking:
- In the UK, networking events tend to be more formal and structured, with a focus on networking over drinks or a meal. In contrast, US networking events tend to be more casual and relaxed, often taking place in a more informal setting such as a coffee shop or co-working space.
- Business cards are often exchanged in the UK during networking events, whereas in the US, it’s more common to exchange contact information through email or LinkedIn.
- In the UK, small talk is considered a necessary part of networking, whereas in the US, it’s more common to get straight to business.
Online networking:
- Social media platforms like LinkedIn and Twitter are popular for online networking in both the UK and US, but the approach can be different. In the UK, LinkedIn is the most widely used professional networking platform, while in the US, Twitter is also widely used.
- The use of video conferencing tools such as Zoom and Skype is becoming more common in the UK and US for online networking.
- US businesses tend to be more proactive about promoting their products or services through online networking, whereas UK businesses tend to be more cautious and focus on building relationships first.
- In the US, it’s more common to connect with people you’ve never met before and expand your network, whereas in the UK, it’s more common to network with people you already have a connection with.
Overall, while there are some differences in the way UK and US businesses approach networking, both share the common goal of building relationships, expanding their networks, and ultimately, growing their businesses.
Results: This information is correct but pretty high-level and obvious. There are no unique ideas here and the answers have limited depth to them. We would need to test some different prompts such as asking about specific industries to test if we’d get better results. Our score is ok, but it’s a bit fluffy and superficial.
Prompt 3: What is the best way to find a salesperson to hire in the UK as a US company? Provide links to top hiring websites in the UK.
Answer: Finding the right salesperson to hire in the UK as a US company can be a challenging task, but with the right approach, it can be done successfully. Some of the best ways to find a salesperson in the UK include:
- Utilizing recruitment agencies that specialize in sales and marketing recruitment. This can be a great way to find highly-skilled salespeople with a proven track record. Some of the top recruitment agencies in the UK include Hays Recruitment, Reed Specialist Recruitment, and Michael Page.
- Advertising job vacancies on job search websites such as Indeed, LinkedIn, and Glassdoor. This can be a great way to reach a wide pool of potential candidates.
- Networking with industry professionals, who may be able to refer you to suitable candidates.
- Utilizing social media platforms such as LinkedIn and Twitter to reach out to potential candidates.
- Using online job boards such as:
- Totaljobs.com (https://www.totaljobs.com/)
- Reed.co.uk (https://www.reed.co.uk/)
- CV-Library (https://www.cv-library.co.uk/)
- Monster (https://www.monster.co.uk/)
When advertising job vacancies, it is important to be as specific as possible about the role and the skills and experience required. It is also important to have a clear understanding of the UK market and the unique challenges and opportunities it presents for sales professionals.
It’s also worth mentioning that it’s important to be aware of the UK laws of hiring, and ensure that you are fully compliant with all the regulations before hiring a salesperson.
Result: While the answer is generally helpful and correct, the information is superficial and probably not specific enough for a company to use for planning purposes and hiring a salesperson in the UK. Again, retesting with some different prompts would be necessary to yield better results.
Overall, the information you can get by using Chat GPT effectively is a great place to start and will support your research into expanding into a country. Ultimately, however, it’s not going to be as helpful or detailed as consulting with someone who has deep local industry knowledge.
If you’d like help in putting together a growth plan for your business locally or globally, we’d be happy to help. Sign up for free resources here and reach out for a free consultation here.
