The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. We’re also including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, culture and more. Let us know if you have any feedback for us at editor@globig.co.
GLOBAL
Voice Technology Will Come At A Cost: Are We Prepared To Pay It?
Via Sifted: Voice tech is here — in our pockets, homes and workplaces — but we need to think about the consequences for privacy and trust. Read More
Behind The Global Efforts To Make A Privacy-First Coronavirus Tracking App
Via NBC News: The hope is that smartphone tracking — combined with widespread testing — can help create a framework for cities to let people resume their lives. Read More
EU-US ‘Tech Alliance’ Faces Major Obstacles On Tax, Digital Rules
Via Politico: The EU’s willingness to collaborate on tech may not be reciprocated by Washington. Read More.
DATA
3 Ways Data Is Helping To Improve Business Efficiencies
Via Forbes: We can collect data from more sources than ever before, which, when used effectively, has a transformative impact on business operations as a whole. Read More
Top-Down Leadership For Data: Seven Ways To Get Started
Via MIT Sloan Management Review: Leaders must focus on quality, build organizational capabilities, and put data to work in new ways. Read More
STRATEGY
Get Ready For The Post-Cookie World
Via strategy+business: Google’s decision to phase out third-party cookies will usher in a new digital economy. Read More
How To Develop An E-Commerce Marketing Strategy
Via Business.com: A marketing strategy specific to your e-commerce platform can help drive online sales. Here’s how to develop a strong e-commerce marketing strategy. Read More
How To Build Your 2021 Business Strategy In The Face Of Uncertainty
Via Entrepreneur: Some business owners are building expansion strategies for 2021, while others simply want stability in the face of so much uncertainty. Read More
TESTING
Study: Consumer Attitudes Towards Brand Engagement And Data Sharing
Via MarTech Series: Brands are falling short in the eyes of consumers, according to the research spanning three continents. Read More
This Business Idea Validation Step Can Be A Big Mistake
Via Entrepreneur: It’s often one of the first things aspiring entrepreneurs do. Read More
Founders, Apply The Scientific Method To Your Startup
Via Harvard Business Review: Formulate a hypothesis and rigorously test your ideas. Read More
ASIA PACIFIC
China Is More Important For Business In Southeast Asia Than US Election
Via CNBC: The US is important geopolitically, but China is the “real game” in terms of business for Southeast Asia. Read More
Asian Business Families Make Succession Plans As Fortunes Rise
Via FT.com: Generational shift means growing opportunities for wealth managers and scions. Read More
EUROPE + UK
Brexit: ‘Prospect Of Breakthrough Receding’ In UK-EU Talks
Via BBC News: Talks continue, as a source tells the BBC that Brussels are “bringing new elements into the negotiation”. Read More
One In Six Aspiring UK Business Owners Put Off By Financial Risk
Via Yahoo: One in six UK adults wants to start their own business, but a lack of money or fear of losing it is holding them back. Read More
EU Commission Sets Out New Intellectual Property Action Plan
Via Global Banking & Finance Review: The EU Commission published a new intellectual property action plan. Read More
NORTH AMERICA
No Matter How Long You’ve Been At This, Your Small Business Is Now A Startup
Via USA Today: Embracing the idea of being a startup gives you more energy and a more positive outlook. Read More
Hiring Falls Off In November To Slowest Rate Since July
Via CNBC: Companies hired 307,000 workers for the month, ADP said, well below the 475,000 estimate from a Dow Jones survey of economists. Read More
A BIT OF CULTURE: DENMARK
Six Things You Need To Know About Danish Working Culture
Via The Local: There are many useful things worth keeping in mind as a newcomer to the Danish workplace. Read More
It’s All Jul: Danish Christmas Traditions
Via Scandinavia Standard: A description of the Danish Christmas traditions, including pre-holiday, food and decoration. Read More
[Video] Song Of The Week: Kasper Bjørke: Young Again (feat. Jacob Bellens)
Via YouTube: Kasper Bjørke is a Danish DJ, record producer and remixer from Copenhagen. Watch Here
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