The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. We’re also including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, culture and more. Let us know if you have any feedback for us at editor@globig.co.
GLOBAL
How AI Enables Businesses To Hire Highly Experienced Global Technology Contractors
Via BW Disrupt: In the sphere of recruitment, AI has been gaining hold catering to the most time- and resource-consuming aspects of it. Read More
Project Syndicate: The Coming Global Technology Fracture
Via ING: Today’s international trade regime was not designed for a world of data, software, and artificial intelligence. Already under severe pressure from China’s rise and the backlash against hyper-globalization, it is utterly inadequate. Read More
AUTOMATION
All About Automation: A Deep Dive Into Automation For A Great Cause
Via Tech Republic: All proceeds from the book will be donated to Black Girls Code, which provides young POC opportunities to learn in-demand skills in technology and computer programming. Read More
6 Future Trends Everyone Has To Be Ready For Today
Via Forbes: I had the pleasure of talking with a futurist recently about some of the biggest macro trends everyone should be aware of today. Read More
Innovate Or Perish – How Companies Must Harness These Six Strategic Technologies
Via YourStory: This must-read book presents a deep dive into tech trends, business responses, and emerging startups. Read More
DEMAND GEN
3 B2B Marketers Delivering Customer Experiences That Rival B2C
Via CMS Wire: B2B marketers can’t forget they’re marketing to human beings — who have grown accustomed to the ultra-personalized experiences consumer brands deliver. Read More
The Buyer Experience Wave Is Coming… Are You Ready To Meet It?
Via DemandGenReport: In 2010, it was predicted that the next 20 years would be the “Age of the Customer.” We’re only halfway in, and we’re already seeing unparalleled acceleration… Read More
Three B2B Digital Strategies To Increase Brand Awareness
Via Forbes: Effective digital marketing authoritatively communicates your value proposition to an identified audience, guides them toward your unique content and website and educates and differentiates. Read More
SALES
Cold Email Tips And Strategies From 11 Sales Teams
Via Built In: Cold emails can be a reliable, effective solution for keeping sales pipelines full — as long as they’re done well. Oftentimes, though, cold emails become just another ignored pitch lost inside a prospect’s inbox. Read More
5 Tips For Global Software Sales My Team Learned The Hard Way
Via The Next Web: The key is to identify markets where investing in localization is worth it for you. Then, hire local people who understand the nuance of that country. Read More
Tips For Optimizing Holiday Email Marketing Campaigns
Via MarTech Today: With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails? Read More
ASIA PACIFIC
Is Southeast Asia The World’s Next HR Tech Hub?
Via HCA Mag: Startups in APAC are poised to deliver the kind of change employers and their workforce need in this crisis and beyond. Read More
India’s Proxy Battle For Southeast Asian Tech
Via YourStory: India is not only exporting talent, but is also exporting its startups to Southeast Asia via organic expansion, strategic investments, M&As, or joint-venture partnerships. Read More
The Shift From Cash To Real-Time Payments In Asia Has Accelerated
Via Business Insider: When it comes to the movement away from cash and toward a digital economy fueled by real time payments (RTPs) Asia is leading the world. Read More
EUROPE + UK
Top 5 Things To Know About EU-US Data Privacy
Via TechRepublic: For companies with data users in both the EU and the US, laws protecting users’ privacy vary. Read to learn five key things about EU-US data privacy. Read More
Coronavirus: EU Says Economy Will Only Bounce Back in 2023
Via DW.com: The EU’s economy grew faster than expected during the summer, despite the shock of the coronavirus pandemic. With the second wave hitting Europe, however, the bloc’s leaders say there will be no V-shaped recovery. Read More
Big Tech Lobby Seeks EU Liability Cover to Tackle Hate Speech, Illegal Content
Via Insurance Journal: Big technology platforms are calling on the European Union to protect them from legal liabilities for removing hate speech and illegal content. Read More
NORTH AMERICA
California’s ‘CCPA 2.0’ Passed: Here’s What Changes
Via Search Engine Land: While most people are focused on the US presidential election, Californians are voted on ballot proposition 24, the California Privacy Rights Act of 2020. Known in some quarters as “CCPA 2.0,” CPRA was intended by its sponsors to expand and strengthen CCPA. Read More
Vancouver Ranks #1 In North America For High-Tech Software Job Growth
Via Daily Hive: Vancouver ranked first in North America for high-tech software job growth, leading with a rate of 29.2% in the current period. Read More
Big Tech Is Strengthening Its Hold On The US Economy
Via CNN: America’s tech companies are strengthening their hold on the economy during the coronavirus crisis — though for investors, some results look better than others. Read More
A BIT OF CULTURE: MALAWI
A Virtual Tour Of Malawi, The ‘Warm Heart of Africa’
Via The New York Times: Malawi leaves a lasting impression not because of its location or aesthetics, but because of its people. Read More
Swinging And Twirling: Egyptian Stick Arts In Malawi
Via Ahram Online: Inside an old cinema house in Malawi, Minya, the light beams are swinging and twirling while following the rhythm of the sticks. Read More
Gule Wamkulu Dance: A Secret Cult Turns Tradition Upside Down In Malawi
Via Cycloscope: Gule Wamkulu, and Nyau secret society – The sacred dance of the Chewa People and our meeting with one of the oldest religions in Africa. Read More
[Video] Song Of The Week: Malawi Mouse Boys: I’m So Tired Of You
Via NPR: This Malawi band produce beautiful music despite hardship. This song is lovely, and deserves a global audience. Watch Here
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