The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
Why Your Mindset Around Failure Can Make or Break Your Success
Via Inc.: The words you use can plant the seeds of resilience. Read More
Views Of The Economy; Turning Negative Worldwide Amidst Pandemic
Via Pew Research: Assessments of national economies have seen swift downturns in many countries, and few expect to see improvements anytime soon. Read More
DEMAND GENERATION
Ignite These Five Marketing Channels To Accelerate Your Go-To-Market Strategy
Via Forbes: Demand Generation is responsible for creating awareness and moving opportunities through consideration. When you align your marketing channels and ensure they communicate a unified message to buyers, a predictive revenue model becomes achievable and saleable. Read More
Seven Lead Generation Strategies For B2B SaaS Companies
Via SalesIntel: A business, on average, uses 16 SaaS applications. Here are the top 7 B2B lead generation strategies SaaS companies can use to generate more leads. Read More
ANALYTICS
The Ultimate Guide to Marketing Analytics In 2020: Templates, Examples, Case Studies, Reports & Dashboards
Via Improvado:The guide for the best practices in marketing analytics: terms, definitions, basics, common pitfalls, dashboards, spreadsheets, lead tracking, and data visualisation. Read More
AI, Analytics, And NLP Are Valuable, Despite Lack Of Obvious ROI
Via Tech Republic: Instead of focusing on return to business, consider how technologies can give your business a competitive advantage. Read More
STRATEGY
Twelve Clear Signs Your Current Marketing Strategy Isn’t Working – And What You Can Do To Fix It
Via Forbes: Staying aligned with the current needs and wants of your customers will help ensure your marketing produces great results. Read More
The Near Future Of Demand Generation
Via B2B Marketing: Demand generation will need to become more strategic in the next two to five years as buyers demand a more personalized customer journey. Read More
ASIA PACIFIC
Your Risk Factors In China During These Tense Times
Via China Law Blog: China is (again) in the midst of a concerted government crackdown against foreign companies doing business in China. Here is what you need to know. Read More
Hong Kong’s Public Space Problem
Via The BBC: The pandemic has revealed the tension between public and private spaces in Hong Kong. Read More
EUROPE + UK
Britain’s New Sanctions Regime Could Be Weaponized Against Chinese Officials
Via Quartz: Britain’s new Global Human Rights Sanctions Regulations could be weaponized against Hong Kong and Chinese officials. Read More
Brexit: EU Rejects UK Proposal For Reuniting Child Asylum Seekers
Via The Guardian: This could mean that more children could risk their lives crossing the Channel. Read More
NORTH AMERICA
How COVID-19 Is Affecting US Trade
Via Brookings: David Dollar shares insights on which industries have been hit hardest by COVID-19 and the associated economic recession, how the recession will alter the US trade deficit and the phase one trade deal with China, and the likelihood American companies begin reshoring their value chains. Read More
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