by Anke Corbin | Jan 25, 2018 | Europe, UK, United Kingdom, Video
Expanding into London can be a difficult undertaking, especially considering the city’s density and expensive rent. In this video, Anke Corbin interviews Charlie Gallienne-Schmidt about how the Ministry of Startups provides a helpful solution to this problem and...
by Anke Corbin | Oct 10, 2017 | Business Culture, Global Marketing, Int'l Marketing, International PR, Podcast, PR, Sales & Marketing, UK, United Kingdom
Our guest for this podcast is Joanna Dodd, the founder of Rochester PR in the UK. With over 25 years experience in PR, Joanna has been working with companies from start-ups to global multinationals, in industries such as food and drink, private equity, major...
by Jessica Hoyt | Jul 5, 2017 | Business Culture, Business Expansion, EU, Europe, UK, United Kingdom
Doing business in a new market is an exciting and sometimes challenging prospect. With the rise of ecommerce and with it, a rise in global competition, customer expectations around the world are growing as companies compete for customer loyalty. To be successful in...
by Jessica Hoyt | May 18, 2017 | Business Culture, Business Expansion, Culture, EU, Europe, International Expansion, UK, United Kingdom
Expanding your company’s reach into the United Kingdom is a great business opportunity. However, if you don’t adapt to the UK’s local colour/color and flavour/flavor, your expansion can be bumpy, at best, and a dismal failure, at worst. A good rule of...
by Jessica Hoyt | Apr 25, 2017 | EU, Europe, Global Marketing, Int'l Marketing, Sales & Marketing, UK, United Kingdom
Creating a great email marketing campaign is a great way to reach your target audience and ensure that you are able to expand their knowledge of your products or services. It’s also a great way to frustrate your contacts. This can be particularly true if you are...
by Jessica Hoyt | Apr 21, 2017 | EU, Europe, Global HR, Int'l HR, UK, United Kingdom
When hiring in a new country, it is important that you understand the local employment landscape, and particularly, employee expectations. Employees in different countries have very different expectations, which are largely based on their cultural norms and the laws...