by Jessica Hoyt | Mar 2, 2022 | Business Culture, Business Expansion, Culture, EU, Europe, Germany, Sales & Marketing
This article has been modified from its original posted date. In this era of globalization, companies are choosing to expand abroad in order to leave a global footprint. Many companies look to Germany for expansion, as it represents an enormous market opportunity and...
by Anke Corbin | Jan 8, 2022 | Account-Based Marketing ABM, Business Expansion, Demand Generation, Email Marketing, Global Marketing, Int'l Marketing, Int'l Sales, International SEO, Sales & Marketing, SEO
There is so much good marketing information out there and when I have time to pay attention, I find myself more creative and inspired. My challenge is that I don’t always have time to spare, and it’s so easy for me to get caught up in my day-to-day work routine...
by Anke Corbin | Oct 14, 2021 | Business Culture, Business Etiquette, Culture, Etiquette, EU, Europe, Int'l Marketing, Int'l Sales, international sales, Ireland, Sales & Marketing, UK, United Kingdom
This blog has been edited since its original publication in 2016. Today, the United Kingdom is the top international destination for companies that are doing business on a global scale. Before you meet your British, Irish, Welsh or Scottish counterparts, it’s...
by Anke Corbin | Sep 22, 2021 | Account-Based Marketing ABM, Business Expansion, Demand Generation, Email Marketing, Global Marketing, Int'l Marketing, Int'l Sales, International Expansion, International PR, international sales, International SEO, Sales & Marketing, Startups
I was recently re-reading the book Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares and I always have the same realization whenever I read ‘how-to’ marketing and go-to-market growth 101 advice. While it’s very...
by Anke Corbin | Sep 16, 2021 | Account-Based Marketing ABM, Demand Generation, Email Marketing, Global, Global Marketing, Int'l Marketing, Int'l Sales, International PR, international sales, International SEO, PR, Sales & Marketing, Uncategorized
Every year you’ll find new and trendy go-to-market approaches being touted by the ‘experts’. Some recent trends have included click funnels, growth hacking, Demand Generation, and ABM, and if done correctly they can work very well. There are no silver bullets and the...
by Anke Corbin | Jun 30, 2021 | Business Expansion, Email Marketing, Global Marketing, Int'l Marketing, Sales & Marketing
To increase your demand generation email open rates, it’s important to understand the psychology behind why people open emails in the first place. At Globig, we’ve been studying and testing neuro-marketing and the psychology of why and how people respond to...
