by Anke Corbin | Sep 6, 2016 | Asia Pacific, Business Expansion, Europe, Germany, Global, Global Marketing, Int'l Marketing, Latin America, Middle East, North America, Sales & Marketing, United States
Even if you have a digital product, you have to decide if you’re going to localize for different markets. If you are going to make it more ‘local’ and relevant for each country, here are some tips to help you do that. 1. Language localization It’s often not enough to...
by Anke Corbin | Jun 7, 2016 | Global, Global Marketing, International Trademarking, Podcast, Sales & Marketing, Trademark
Does your summer include hiking, biking, long walks and sitting by the pool? That’s the perfect time to take in a great podcast about international expansion and we have a few you won’t want to miss. Listen in for some summer time fun. 1. GLOBIG PODCAST:...
by Jessica Hoyt | Jun 6, 2016 | Business Expansion, Sales & Marketing
Mary Meeker’s highly anticipated yearly Internet Trends Report was released last week. The Report covers a range of topics from internet and smartphone use to global economics and innovative technology. The Report documents the flattening of internet user growth and...
by Anke Corbin | Oct 21, 2015 | Business Expansion, Global Marketing, International Expansion, Sales & Marketing
While there are many challenges for any company looking to globalize, two significant hurdles are connecting with the local clientele and effectively promoting your products or services. Having a localized Internet presence, including both websites and social media,...
