by Jessica Hoyt | May 8, 2017 | EU, Europe, Germany, Global Marketing, Sales & Marketing
One important aspect of marketing is to introduce your product or service to as many relevant people as possible. Even with the rise of social media, don’t forget that over half the world has an email account, and it’s important to utilize the communicative power of...
by Jessica Hoyt | Apr 25, 2017 | EU, Europe, Global Marketing, Int'l Marketing, Sales & Marketing, UK, United Kingdom
Creating a great email marketing campaign is a great way to reach your target audience and ensure that you are able to expand their knowledge of your products or services. It’s also a great way to frustrate your contacts. This can be particularly true if you are...
by Anke Corbin | Feb 17, 2017 | Europe, Global, Global Marketing, Int'l Marketing, International PR, Podcast, Sales & Marketing
Maël Roth is a master at international B2B content and inbound marketing, and we spent some time with him in order to capture his wisdom. Roth is currently based in Germany, grew up and studied in France, has worked in a number of countries, speaks three languages,...
by Jessica Hoyt | Feb 14, 2017 | Global, Int'l Marketing, Int'l Sales, Int'l Tax & Accounting, International Pricing Strategy, Sales & Marketing
Developing a pricing strategy for any market is a complicated task—there are so many different factors that go into creating it. Developing an international pricing strategy can be even more challenging. It still involves the many domestic pricing...
by Anke Corbin | Feb 13, 2017 | EU, Europe, Germany, Int'l Marketing, International PR, Podcast, Sales & Marketing
Globig’s guest speaker is Dominik Grau, the Chief Innovation Officer at Ebner Media Group in Germany. Dominik has expertise is in media (print, digital, video, mobile, events), content marketing, content strategy, corporate development, IT infrastructure and...
by Anke Corbin | Feb 10, 2017 | Global, Global Marketing, Int'l Marketing, International SEO, Podcast, Sales & Marketing, SEO
Globig interviews Chris Raulf of Boulder SEO Marketing, an international SEO expert and global speaker on iSEO. You’ll learn how to implement a strategy for optimizing international websites for both on-site and off-site search engine optimization, tools that...
