by Anke Corbin | Aug 2, 2017 | Business Expansion, Global, Int'l Marketing, International Expansion, Sales & Marketing
Going global can be intimidating and thus many U.S. companies wait too long before taking their products into international markets. This delay allows competitors to gain a significant market advantage, which may limit the U.S. company’s ultimate growth potential and...
by Anke Corbin | Jul 28, 2017 | Asia, Asia Pacific, Business Expansion, Int'l Sales, Podcast, Sales & Marketing
This is Part 1 of a 2-part Globig Podcast Series about sales strategy and what you need to know about the Asia Pacific market. Globig’s guest is Kyle Hegarty. Kyle is with Leadership Nomad under the TSL Group, and he has spent over a decade living and working in the...
by Kyle Hegarty | May 30, 2017 | Asia, Asia Pacific, international sales, Sales & Marketing
A software company in Chicago was growing fast. They wanted to build momentum globally and decided to make a big push into Asia Pacific. The plan was to replicate their initial sales success by moving a few key executives out to the region to build a team. But it...
by Jessica Hoyt | May 8, 2017 | EU, Europe, Germany, Global Marketing, Sales & Marketing
One important aspect of marketing is to introduce your product or service to as many relevant people as possible. Even with the rise of social media, don’t forget that over half the world has an email account, and it’s important to utilize the communicative power of...
by Jessica Hoyt | Apr 25, 2017 | EU, Europe, Global Marketing, Int'l Marketing, Sales & Marketing, UK, United Kingdom
Creating a great email marketing campaign is a great way to reach your target audience and ensure that you are able to expand their knowledge of your products or services. It’s also a great way to frustrate your contacts. This can be particularly true if you are...
by Anke Corbin | Feb 17, 2017 | Europe, Global, Global Marketing, Int'l Marketing, International PR, Podcast, Sales & Marketing
Maël Roth is a master at international B2B content and inbound marketing, and we spent some time with him in order to capture his wisdom. Roth is currently based in Germany, grew up and studied in France, has worked in a number of countries, speaks three languages,...
