by Anke Corbin | Apr 24, 2020 | Global Marketing, International PR, Sales & Marketing
Before expanding your business into any new market and reaching out to the local media, there are several things to prepare for. This is especially true when you are moving into international markets. You will ultimately be deciding if you are going to manage your PR...
by Kyle Hegarty | May 8, 2018 | Business Expansion, Int'l Sales, International Expansion, international sales, Sales & Marketing
Greg Getty loves his spreadsheets. Spending twelve years within sales teams, he routinely hit his targets by staying disciplined and organized compared to his colleagues. It wasn’t surprising that he rose up the ranks within several tech firms and found himself as the...
by Anke Corbin | Dec 19, 2017 | Business Culture, Business Expansion, Global, Global Marketing, Int'l Marketing, Sales & Marketing
Many companies don’t expand globally or they limit themselves to countries where they speak the same language. Cultural and language barriers can lead to poor communication, fear, and resulting business risk. Surveys have shown that a majority of companies that don’t...
by Anke Corbin | Dec 5, 2017 | Business Expansion, Int'l Tax & Accounting, Podcast, Sales & Marketing
Globig’s guest is Chris Stroh, an International Tax Manager at Eide Bailly, one of the top accounting firms in the United States. Chris shares his expertise on tax considerations and additional filing requirements for companies doing business internationally. Many...
by Anke Corbin | Oct 10, 2017 | Business Culture, Global Marketing, Int'l Marketing, International PR, Podcast, PR, Sales & Marketing, UK, United Kingdom
Our guest for this podcast is Joanna Dodd, the founder of Rochester PR in the UK. With over 25 years experience in PR, Joanna has been working with companies from start-ups to global multinationals, in industries such as food and drink, private equity, major...
by Anke Corbin | Oct 2, 2017 | Business Expansion, Culture, Global, Global HR, Global Marketing, Global Peo, Int'l HR, Int'l Legal, Int'l Marketing, International Expansion, Sales & Marketing
Welcome to #2 in our global ‘What Not To Do’ series, aka #WNTD. Thank you for all of your tips. Please keep them coming by sending yours to editor@globig.co. #WNTD tips from John Windsor, former head of European Marketing, Knight-Ridder Financial 1. Don’t...