Effectively Work With The Media In The UK For Publicity

Our guest for this podcast is Joanna Dodd, the founder of Rochester PR in the UK. With over 25 years experience in PR, Joanna has been working with companies from start-ups to global multinationals, in industries such as food and drink, private equity, major charities and IT innovators and more . Rochester PR specializes in helping foreign companies successfully enter the UK market and supporting them to reach their business goals. They focus on raising a company’s profile and making sure they get connected to all of the right people to help their clients grow.

The discussion is focused on the following topics:

What are the biggest mistakes companies make, especially related to culture when launching in the UK
How do media relationships work in the UK? How important is it to know and have previous relationship with the media you’re trying to reach? Is the UK media formal or informal?
Are press releases useful? What are best practices for reaching out to media with news and creative pitches? Is there a best practices approach?
What are some key insights to getting publicity? What is the media looking for in the UK?
How important are influencers and how do you connect with them in the UK?
UK is a hot market, lots of competition. How do you become an influencer in the UK- is it effective to use content marketing, speakerships, advertising? How hard is it to become an influencer and how long will it take?
Should companies have separate social media and blogs for each country? How can they integrate their messages across borders? What are the pros/cons?
How trusting are UK customers of international companies marketing efforts in general? What are tips for developing trust?
How can companies learn more, what are some great blogs or news sources for insight?