by Anke Corbin | Oct 2, 2017 | Business Expansion, Culture, Global, Global HR, Global Marketing, Global Peo, Int'l HR, Int'l Legal, Int'l Marketing, International Expansion, Sales & Marketing
Welcome to #2 in our global ‘What Not To Do’ series, aka #WNTD. Thank you for all of your tips. Please keep them coming by sending yours to editor@globig.co. #WNTD tips from John Windsor, former head of European Marketing, Knight-Ridder Financial 1. Don’t...
by Anke Corbin | Aug 2, 2017 | Business Etiquette, Business Expansion, Etiquette, Global, Global Marketing, Int'l Marketing, International Expansion, Sales & Marketing
Welcome to Part #3 of our global ‘What Not To Do’ series, aka #WNTD. The fantastic tips keep rolling in. Thank you to all who have sent us your advice. Please keep the tips coming, email yours to editor@globig.co. #WNTD tips from Eric Snethkamp, Global...
by Anke Corbin | Aug 2, 2017 | Business Culture, Business Etiquette, Business Expansion, Etiquette, Global, Global Marketing, Int'l Marketing, International Expansion, Sales & Marketing
Globig provides a lot of advice on best practices and step-by-step guidance on what to do in a market but we wanted to share some tips and advice from entrepreneurs like you who’ve been doing business internationally for years and have made mistakes along the...
by Anke Corbin | Aug 2, 2017 | Business Expansion, Global, Int'l Marketing, International Expansion, Sales & Marketing
Going global can be intimidating and thus many U.S. companies wait too long before taking their products into international markets. This delay allows competitors to gain a significant market advantage, which may limit the U.S. company’s ultimate growth potential and...
by Jessica Hoyt | Apr 25, 2017 | EU, Europe, Global Marketing, Int'l Marketing, Sales & Marketing, UK, United Kingdom
Creating a great email marketing campaign is a great way to reach your target audience and ensure that you are able to expand their knowledge of your products or services. It’s also a great way to frustrate your contacts. This can be particularly true if you are...
by Anke Corbin | Feb 17, 2017 | Europe, Global, Global Marketing, Int'l Marketing, International PR, Podcast, Sales & Marketing
Maël Roth is a master at international B2B content and inbound marketing, and we spent some time with him in order to capture his wisdom. Roth is currently based in Germany, grew up and studied in France, has worked in a number of countries, speaks three languages,...
