by Angela Branstuder | Oct 25, 2022 | Business Culture, Business Etiquette, Global, Global Marketing, Int'l Sales, International PR, international sales, Latin America, Sales & Marketing
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build...
by admin | Sep 7, 2022 | Business Culture, Business Expansion, Culture, EU, Europe, Germany, Global, Global Marketing, Int'l Marketing, International Expansion, International PR, PR, Uncategorized
by Susanne Joehnk You’ve decided to expand your company into Germany, and now need to design a successful public relations campaign, but where do you start? In Germany, just like in the US, you will need to tell an interesting story and find the right people to...
by Anke Corbin | Sep 22, 2021 | Account-Based Marketing ABM, Business Expansion, Demand Generation, Email Marketing, Global Marketing, Int'l Marketing, Int'l Sales, International Expansion, International PR, international sales, International SEO, Sales & Marketing, Startups
I was recently re-reading the book Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares and I always have the same realization whenever I read ‘how-to’ marketing and go-to-market growth 101 advice. While it’s very...
by Anke Corbin | Sep 16, 2021 | Account-Based Marketing ABM, Demand Generation, Email Marketing, Global, Global Marketing, Int'l Marketing, Int'l Sales, International PR, international sales, International SEO, PR, Sales & Marketing, Uncategorized
Every year you’ll find new and trendy go-to-market approaches being touted by the ‘experts’. Some recent trends have included click funnels, growth hacking, Demand Generation, and ABM, and if done correctly they can work very well. There are no silver bullets and the...
by Anke Corbin | Apr 24, 2020 | Global Marketing, International PR, Sales & Marketing
Before expanding your business into any new market and reaching out to the local media, there are several things to prepare for. This is especially true when you are moving into international markets. You will ultimately be deciding if you are going to manage your PR...
by Anke Corbin | Oct 10, 2017 | Business Culture, Global Marketing, Int'l Marketing, International PR, Podcast, PR, Sales & Marketing, UK, United Kingdom
Our guest for this podcast is Joanna Dodd, the founder of Rochester PR in the UK. With over 25 years experience in PR, Joanna has been working with companies from start-ups to global multinationals, in industries such as food and drink, private equity, major...
