by admin | Sep 7, 2022 | Business Culture, Business Expansion, Culture, EU, Europe, Germany, Global, Global Marketing, Int'l Marketing, International Expansion, International PR, PR, Uncategorized
by Susanne Joehnk You’ve decided to expand your company into Germany, and now need to design a successful public relations campaign, but where do you start? In Germany, just like in the US, you will need to tell an interesting story and find the right people to...
by Angela Branstuder | Jul 12, 2022 | Asia, Business Culture, Business Etiquette, Culture, Etiquette, Global Marketing, India, Int'l Marketing, International Expansion, Podcast, Sales & Marketing
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build...
by Chris Schuman | May 25, 2022 | Business Culture, Business Expansion, Email Marketing, Etiquette, EU, Europe, Germany, Global Marketing, Int'l Marketing, Int'l Sales, International Expansion, international sales, International SEO, Localization, North America, Sales & Marketing, US
The United States and Germany, at least on the surface, may look like two very similar cultures. In fact, it wouldn’t be so crazy to think you could use the same marketing strategy in one as you could in the other. This would be a mistake. While the two cultures are...
by Angela Branstuder | Feb 24, 2022 | Business Culture, Email Marketing, EU, Europe, Int'l Marketing, International Expansion, Uncategorized
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build...
by Angela Branstuder | Feb 8, 2022 | Account-Based Marketing ABM, Asia, Asia Pacific, Business Culture, Business Etiquette, Business Expansion, Demand Generation, Etiquette, Global Marketing, Int'l Marketing, Int'l Sales, International Expansion, Startups
GLOBIG GLOBAL GROWTH NEWSLETTER The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build...
by Jessica Hoyt | Jan 8, 2022 | Business Expansion, Foreign Direct Investment, Funding, International Expansion
This post has been updated and republished with new information. Many startups and SMBs expand into new markets, particularly foreign markets, out of necessity, for competitive reasons or market opportunities (foreign customers interested in buying their products)....