GLOBIG GLOBAL GROWTH NEWSLETTER
The ways to grow locally and globally are constantly changing, with new opportunities and challenges every day. Stay in the know – we’re here to help. Enjoy Globig’s weekly curation of news and insights on how to build velocity and grow your business, locally and globally. Let us know if you have any feedback for us at editor@globig.co.
GLOBAL GROWTH
Community-Led Growth Is the New Product-Led Growth
Via AdWeek: Marketing is like fashion: What’s old becomes new again. Read More
What Marketers Should Know About Consumer Data Transfers
Via CMS Wire: Consumer data transfers between the European Union and US have led to fines against major tech companies. But what is the marketing impact? Read More
TRIVIA QUESTION
Who is Ratoncito Pérez, and why do children look forward to his visits?
The answer is featured at the end of the newsletter!
PERSONAL GROWTH
How To Support Employees In Achieving Meaningful Personal And Professional Growth
Via Newsweek: Employers play an important role in supporting employees in achieving their goals, ultimately resulting in a happier, and more productive, workplace culture. Read More
TESTING
9 A/B Tests You Should Run To Maximize Website Conversions
Via Medium: Marketers often joke that A/B testing actually stands for “Always Be Testing.” It’s a good reminder that our intuition isn’t a reliable source for predicting the best strategy to maximize conversions. Read More
How Managers Can Build A Culture Of Experimentation
Via Harvard Business Review: Innovation is often more art than science. Read More
A BIT OF CULTURE:
Spain
The Business Culture In Spain
Via Spain Expat: Adapting to the business culture in Spain isn’t just about taking long lunches, and this guide will help you fit in before you know it. Read More
Famous Spanish Artists And Painters
Via Art In Context: Throughout the history of art, Spanish artists have dominated the art movements of their era, with many of the most celebrated names originating from Spain. Read More
[Video] Song Of The Week: Los Planetas – Santos Que Yo Te Pinte
Via YouTube: Los Planetas is a band from Granada whose music is classified as Indie Shoe Gaze. Watch Here
You Can Also Check Out Previously Featured Artists In Our Playlists on Spotify and YouTube!
AROUND THE GLOBE
Asia, EU & The UK, North America
Europe’s Companies Languish In Slow Lane As US Dominates Corporate Landscape
Via FT: Failure to harmonize rules inside single-market trading bloc stifles innovation and growth Read More
Charting Global Economy: Inflation In Asia Stays Relatively Cool
Via BloombergQuint: Moderate inflation is allowing Asian Nations to hold the line on interest rates, unlike their counterparts in US and Europe. Read More
ANSWER TO TRIVIA QUESTION
Unlike in the United States, there is no tooth fairy in Spain. Instead, Ratoncito Pérez (which translates to Perez the mouse) visits and exchanges teeth for presents!
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