The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
Do’s And Don’ts Of Selling In A Post-Pandemic World
Via Demand Gen Report: As the world grapples with a global pandemic, economic slowdown, civil unrest and racial injustice, business leaders need to change the way we communicate. Read More
The Three Elements of Trust
Via Harvard Business Review: And which one is most important for leaders. Read More
From Plandemic To Breadcrumbs: Conspiracy-Theory Slang
Via The Economist: Those who think the world is full of intrigue and plots often have their own language. Here are some examples. Read More
DEMAND GEN
Why A Hybrid Demand Generation Model Is More Important Than Ever
Via Business 2 Community: The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. Read More
Why Digital Transformation Should Be Your New Demand Gen Strategy
Via ClickZ: An ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction and automation – all with the goal of facilitating growth. Read More
TESTING
A/B Testing: Why And How To Do Split Testing On Your Website
Search Engine Journal: A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here’s how to do it right. Read More
ANALYTICS
How A CMO Can Build An Effective Marketing Analytics System
Via Owox: Any business needs to collect data, analyze it, and make informed decisions based on that data. This article explains how to build an analytics system for your business and why martech tools and analysts are essential. Read More
What Are You Getting Out of Your Digital Analytics?
Via Marketing Charts: Some 86% of marketing decision-makers consider predictive analytics to be critical or very important to their firm’s marketing objectives. Read More
ASIA PACIFIC
China’s Fragile Retail Recovery Still Resting On Richer Consumers
Via Bloomerg: Chinese consumers are finally starting to spend again after the pandemic-induced slump, but the recovery is unbalanced and overly reliant on luxury goods, with poorer Chinese still cautious. Read More
Singapore Businesses Most Digitally-Ready In Asia-Pacific:
Via The Straits Times: Businesses here have come out on top in a survey of the digital readiness of companies in the Asia-Pacific region, with 45 per cent of local businesses indicating they have a well-defined digital strategy. Read More
EUROPE + UK
Turkey’s Turn to the Asia-Pacific
Via The Diplomat: Turkey’s economic outreach to the Asia-Pacific is a crucial part of its foreign policy diversification. Read More
UK Companies Aren’t Prepared for Life After Brexit
Via Bloomberg: UK companies aren’t preparing for the next stage of Brexit and the government needs to do more to help them, according to the British Chamber of Commerce. Read More
NORTH AMERICA
The 25 Healthiest Communities In America
Via US News: Where you live can play a critical role in determining how healthy you are. Read More
October Will Shape Canadian Immigration For Years To Come
Via CIC News: Two major events over the coming month will shape Canada’s immigration system for years to come. Read More
Like our content? The vetted experts at Globig are here to help you grow your business around the world, even the US. Sign up today for a free consultation, and through our Marketplace, get access to our partners around the world.
