The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
While COVID-19 Continues To Force Remote Work, Europe Looks To Enforce A Right To Disconnect
Via The Washington Post: Spain, Greece, Ireland and other countries are trying to preserve work-life balance. Read More
Leaders Focus Too Much On Changing Policies, Not Enough On Changing Minds
Via Harvard Business Review: To achieve the outcomes you want, start by thinking about people and culture. Read More
DATA
Should Marketers Worry About A Single Source Of Truth?
Via MarTech Today: Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Read More
How To Get Started On A SaaS Data Strategy
Via Forbes: Data is changing the way businesses operate in today’s economy, but most companies lack a comprehensive data strategy. Read More
SALES
Why A Time of Crisis Is An Opportunity To Revisit Your B2B Sales Fundamentals
Via Entrepreneur: Strengthening the foundations of your business will set you up for longterm sales success. Read More
Best Tips For Driving Online Sales With eCommerce Tech Trends
Via TechZone360: The market of eCommerce is constantly growing, mostly because we have never had such online tools that would make the creation of online business so fast, effective, easy, and inexpensive. Read More
STRATEGY
How to Price Your Product: A Guide For Founders
Via Medium: Pricing is a very effective value driver. Here’s how to price your product well. Read More
How To Create Detailed Buyer Personas For Your Business [Free Persona Template]
Via Hubspot: Learn how to create buyer personas for your business with the help of this research guide and persona template. Read More
Marketing Plan Templates For Post Covid-19 Economy
Via Pam Didner: Do you need to revise your marketing plan for the post COVID-19 economy? These free marketing plan templates can help you. Read More
ASIA PACIFIC
A Culture Of Innovation Fuels Business Resilience And Economic Recovery
Via Asia News Center: 74% of all business decision-makers in Asia Pacific say innovation is now a ‘must’; they see the ability to innovate as vital to performance and resilience, according to a new study. Read More
What Chinese Influencers Are Doing Right
Via South China Morning Post: Social media influencers in the West have to pretend they are not trying to sell something, while those in China don’t – and they are helped by e-commerce infrastructure that’s much more advanced. Read More
EUROPE + UK
EU Ultimatum To UK Over Brexit Talks
Via The BBC: EU to UK: drop plans to rewrite withdrawal agreement by the end of month or risk scuppering trade deal. Read More
The EU Needs To Stand With Greece On Turkey
Via Bloomberg: Europe faces several foreign policy dilemmas. The Eastern Mediterranean is an opportunity to prove it can unite before an external threat. Read More
NORTH AMERICA
Mexico Starts Campaign Urging Employers To Hire Refugees
Via WGEM: Mexico’s Labor Department and the UN refugee agency have launched a campaign to encourage employers to hire refugees amid a spike in asylum and refugee requests. Read More
Which Province In Canada Is Easiest To Immigrate To?
Via CIC News: Each province has its own unique streams designed specifically to meet their market labour needs and to target a particular category of immigrants. Read More
Like our content? The vetted experts at Globig are here to help you grow your business around the world, even the US. Sign up today for a free consultation, and through our Marketplace, get access to our partners around the world.
