The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
Why Work From Home When You Can Work From Barbados, Bermuda or … Estonia?
Via The New York Times: Several countries with fragile tourist economies have started to offer visas that allow foreign nationals to live and work for a period of at least six months. Read More
The EU Court Of Justice In Schrems II: The Impact Of GDPR On Data Flows And National Security
Via Brookings: The far-reaching implications of the Court of Justice of the European Union’s verdict in the Schrems II case, ruling that the EU – US Privacy Shield is invalid. Read More
Reimagining the Workplace Post COVID-19
Via CXO Today: Before the COVID-19 outbreak, the conventional wisdom was that offices were critical to productivity, culture, and winning the war for talent. Now, everything has changed. Read More
DEMAND GENERATION
What Is Demand Generation, Really? We Asked 21 Expert Marketers To Spell It Out
Via AdvanceB2B: Everyone talks about demand generation but what does it really mean? We asked 21 expert marketers from companies like Quuu, HubSpot, and Baremetrics to help us redefine the concept. Read More
Grow Your SaaS Confidently With These Ten Lead Gen Ideas
Via Business 2 Community: Are you finding it difficult to tap into multiple, successful sources of lead generation for your SaaS? Here are some ideas to help get your lead gen machine moving. Read More
AUTOMATION
Three Ways Automation Can Help Companies Work Smarter, Not Harder
Via Entrepreneur: Making an investment in automation could be the best long-term strategy right now. Read More
Virtual Events Are Here To Stay: How Marketing Automation Keeps You A Step Ahead
Via ClickZ: For businesses looking to grow and maintain engagement with audiences, a proactive virtual events strategy powered by marketing automation is a must. Read More
The Top Benefits Of Marketing Automation
Via Hupspot: As a marketer, there are some tasks you can automate to make your life easier. Learn about the top benefits of marketing automation. Read More
STRATEGY
Is Influencer Marketing On The Decline?
Via Forbes: Despite reports on the growth of influencer marketing, it appears that this marketing channel could be becoming less effective. Read More
Eight Ways To Strengthen Your Grasp On Your B2B Marketing Through Online Presence
Via Business 2 Community: Here are some of the most effective B2B online marketing stretegies, for effecive campaigns that get real results. Read More
ASIA PACIFIC
Hong Kong: National Security Law Targeting Individuals Locally, Globally
Via DW.com: Hong Kong authorities are seeking to arrest six pro-democracy activists living abroad, including one US citizen. Experts say that China’s security law for the city doesn’t just pose a threat to locals. Read More
Japan’s Economy Contracts, Worst Decline on Record
Via The New York Times: The quarterly slide, an annualized drop of 27.8 percent, coincides with a long and uncertain road to recovery. Read More
EUROPE + UK
EU Rejects British Plan For Post-Brexit Return Of Asylum Seekers
Via The Guardian: The UK is set to lose the right to transfer refugees to other EU countries under Dublin regulations. Read More
NORTH AMERICA
Bailing Out Parents
Via The Atlantic: If US businesses get a Paycheck Protection Program, do families deserve a Parent Protection Program? Read More
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