The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
Reimagining the Workplace Post COVID-19
Via CXO Today: Before the COVID-19 outbreak, the conventional wisdom was that offices were critical to productivity, culture, and winning the war for talent. Now, everything has changed. Read More
I Was Sanctioned by China
Via the Atlantic: Beijing’s campaign of repression is already shaping what we can say, where we can travel, what products we buy, and even the news we read. Read More
AUTOMATION
How Marketers Can Overcome the AI Trust Gap
Via CMS Wire: Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology. Read More
UK Suffers From AI Skills Gap
Via HR Review: AI will be integral in businesses recovering from COVID-19 pandemic, and the UK must address its AI skills gap to recover. Read More
ANALYTICS
Five Ways To Start Building Marketing Analytics Data Literacy
Via Forbes: By taking the time to improve data literacy when it comes to marketing analytics, you can help take a business to the next level. Read More
The Ultimate Marketing Analytics Checklist: How To Get The Most Out Of Your Data
Via SkyWord: That golden data point worthy of fueling your next winning marketing campaign is in there somewhere. Use this marketing analytics checklist to find it. Read More
STRATEGY
Six Steps To Make Your Strategic Plan Really Strategic
Via Harvard Business Review: You don’t need dozens of strategic goals, just one solid plan. Read More
SaaS Marketing: Increase Your Conversion Rates With These Three Steps
Via Digital Market News: Here are several targeted marketing strategies you can use to increase your conversation rates. Read More
ASIA PACIFIC
Protests Take On Thai Monarchy, Despite Laws Banning Such Criticism
Via The New York Times: The rare questioning of Thailand’s royal family comes as student-led demonstrations have gained momentum, testing the government and the boundaries of strict laws. Read More
Hong Kong: It’s China, Stupid
Via China Law Blog: Say what you will about the Chinese Communist Party (CCP) but, when it comes to repressing Hong Kong’s democratic aspirations, it means business. Read More
EUROPE + UK
How Likely Are European Countries To Vote To Leave The EU?
Via EuroNews: Italians were the most likely to favor their country leaving the European Union if the UK’s post-Brexit economy was in good health in five-years’ time, compared with the blocs other major players Germany, Spain and France. Read More
NORTH AMERICA
US Immigration Services Set To Furlough Two-Thirds Of Its Workers After Coronavirus Stimulus Talks Fail
Via USA Today: The federal agency tasked with offering green cards and visas plans to furlough about two-thirds of its workers at the end of the month. Read More
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