The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at editor@globig.co.
GLOBAL
This Tool Could Protect Your Photos From Facial Recognition
Via The New York Times: Researchers at the University of Chicago want you to be able to post selfies without worrying that the next Clearview AI will use them to identify you. Read More
Adapting Negotiations To A Remote World
Via Harvard Business Review: A conversation with Kellogg professor Leigh Thompson on how to avoid the pitfalls of virtual negotiations. Read More
From Trade To TikTok: How US-China Decoupling Affects Everyone
Via Aljazeera: Four decades of policies that encouraged China to become more economically integrated with the world are unraveling. Read More
SALES
The Journey to Sales Enablement: A Marketer’s Guide
Via The Drum: Even the best thought-out marketing strategies fall flat if the sales team does not receive the right guidance on what to know, say, and show at key inflection points during the sales cycle. Read More
STRATEGY
Five Ways Marketing Strategy Has Changed Permanently
Via Entrepreneur: Marketers who embrace these changes will be able to grow their brands even if the downturn continues. Read More
Five B2B SaaS Marketing Tactics That Most Organizations Overlook
Via Forbes: Applying these tactics could mean the difference between being overlooked and winning over new customers. Read More
DEMAND GENERATION
How To Build And Measure Successful Demand Generation Campaigns
Via Sprout Social: Bring more customers into your marketing funnel by learning how to develop demand generation strategies that create a compelling case for your product. Read More
Five Easy Tips For Implementing AI Into Your Marketing Mix
Via The Demand Gen Report: The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. Read More
ASIA PACIFIC
Corporate Scandals Fuel Hiring Boom For Investigators in Asia
Via Bloomberg: A spate of corporate scandals in Asia are prompting some consulting firms to beef up their headcount for investigators. Read More
China’s Post-COVID Aggression Is Reshaping Asia
Via The Hindu: China’s moves are spurring support for coordination between other Indo-Pacific partners, with their desire for US leadership. Read More
EUROPE + UK
The Number Of UK Citizens Emigrating To The EU Has Risen By 30% Since Brexit Vote
Via The Guardian: The number of British nationals emigrating to other EU countries has risen by 30% since the Brexit referendum. Read More
NORTH AMERICA
For Whom The Tok Tiks
Via The Atlantic: TikTok could persist in many ways in America. None is good. Read More
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