What Not To Do When Going Global #WNTD Series #2

What Not To Do When Going Global #WNTD Series #2

Welcome to #2 in our global ‘What Not To Do’ series, aka #WNTD. Thank you for all of your tips. Please keep them coming by sending yours to editor@globig.co. #WNTD tips from John Windsor, former head of European Marketing, Knight-Ridder Financial 1. Don’t...