by Anke Corbin | Aug 2, 2017 | Business Culture, Business Etiquette, Business Expansion, Etiquette, Global, Global Marketing, Int'l Marketing, International Expansion, Sales & Marketing
Globig provides a lot of advice on best practices and step-by-step guidance on what to do in a market but we wanted to share some tips and advice from entrepreneurs like you who’ve been doing business internationally for years and have made mistakes along the...
by Jessica Hoyt | May 8, 2017 | EU, Europe, Germany, Global Marketing, Sales & Marketing
One important aspect of marketing is to introduce your product or service to as many relevant people as possible. Even with the rise of social media, don’t forget that over half the world has an email account, and it’s important to utilize the communicative power of...
by Jessica Hoyt | Apr 25, 2017 | EU, Europe, Global Marketing, Int'l Marketing, Sales & Marketing, UK, United Kingdom
Creating a great email marketing campaign is a great way to reach your target audience and ensure that you are able to expand their knowledge of your products or services. It’s also a great way to frustrate your contacts. This can be particularly true if you are...
by Anke Corbin | Feb 17, 2017 | Europe, Global, Global Marketing, Int'l Marketing, International PR, Podcast, Sales & Marketing
Maël Roth is a master at international B2B content and inbound marketing, and we spent some time with him in order to capture his wisdom. Roth is currently based in Germany, grew up and studied in France, has worked in a number of countries, speaks three languages,...
by Anke Corbin | Feb 10, 2017 | Global, Global Marketing, Int'l Marketing, International SEO, Podcast, Sales & Marketing, SEO
Globig interviews Chris Raulf of Boulder SEO Marketing, an international SEO expert and global speaker on iSEO. You’ll learn how to implement a strategy for optimizing international websites for both on-site and off-site search engine optimization, tools that...
by Anke Corbin | Sep 6, 2016 | Asia Pacific, Business Expansion, Europe, Germany, Global, Global Marketing, Int'l Marketing, Latin America, Middle East, North America, Sales & Marketing, United States
Even if you have a digital product, you have to decide if you’re going to localize for different markets. If you are going to make it more ‘local’ and relevant for each country, here are some tips to help you do that. 1. Language localization It’s often not enough to...
