by Anke Corbin | Apr 24, 2020 | Global Marketing, International PR, Sales & Marketing
Before expanding your business into any new market and reaching out to the local media, there are several things to prepare for. This is especially true when you are moving into international markets. You will ultimately be deciding if you are going to manage your PR...
![[Webinar] Use This Strategic And Systematic Approach To Evaluating Your Next Market](https://globig.co/wp-content/uploads/2019/03/StratAndStrat-1-1080x675.jpg)
by Ann Stewart Zachwieja | Mar 29, 2019 | Business Expansion, Global, Global HR, Global Marketing, Int'l HR, Int'l Legal, Int'l Marketing, Int'l Sales, International Expansion, Video, Webinar
Expanding into new markets takes a lot of resources – time, money, and people. Making the best decisions on where to commit those resources is critical to your success. It could be a completely new country or a new region in your domestic market that you are...
by Anke Corbin | Dec 19, 2017 | Business Culture, Business Expansion, Global, Global Marketing, Int'l Marketing, Sales & Marketing
Many companies don’t expand globally or they limit themselves to countries where they speak the same language. Cultural and language barriers can lead to poor communication, fear, and resulting business risk. Surveys have shown that a majority of companies that don’t...
by Anke Corbin | Oct 10, 2017 | Business Culture, Global Marketing, Int'l Marketing, International PR, Podcast, PR, Sales & Marketing, UK, United Kingdom
Our guest for this podcast is Joanna Dodd, the founder of Rochester PR in the UK. With over 25 years experience in PR, Joanna has been working with companies from start-ups to global multinationals, in industries such as food and drink, private equity, major...
by Anke Corbin | Oct 2, 2017 | Business Expansion, Culture, Global, Global HR, Global Marketing, Global Peo, Int'l HR, Int'l Legal, Int'l Marketing, International Expansion, Sales & Marketing
Welcome to #2 in our global ‘What Not To Do’ series, aka #WNTD. Thank you for all of your tips. Please keep them coming by sending yours to editor@globig.co. #WNTD tips from John Windsor, former head of European Marketing, Knight-Ridder Financial 1. Don’t...
by Anke Corbin | Aug 2, 2017 | Business Etiquette, Business Expansion, Etiquette, Global, Global Marketing, Int'l Marketing, International Expansion, Sales & Marketing
Welcome to Part #3 of our global ‘What Not To Do’ series, aka #WNTD. The fantastic tips keep rolling in. Thank you to all who have sent us your advice. Please keep the tips coming, email yours to editor@globig.co. #WNTD tips from Eric Snethkamp, Global...
