by Anke Corbin | Jan 22, 2018 | Business Expansion, Culture, EU, Europe, Germany, Video
In this video, Globig interviews Florian Bergmann of Werk1, a business incubator in Munich, about what makes Munich, and Bavaria at large, a great place to start up and expand your business into. The conversation also includes exclusive insider tips and insights about...
by Ann Stewart Zachwieja | Jan 19, 2018 | EU, Europe, Germany, Video
Expanding into a new market such as Germany can be intimidating, especially when you are not familiar with the culture and customs, how to access the available resources, and the local and federal laws. So, it’s helpful to have the competence of someone on the...
by Ann Stewart Zachwieja | Jan 3, 2018 | Business Expansion, EU, Europe, Germany, Int'l HR, Podcast
We often talk about international expansion as a way for companies to grow their footprint around the world. Most familiar is when a company expands by adding satellite offices, creating subsidiaries, sales offices, and research facilities in different countries. Not...
by Anke Corbin | Jun 5, 2017 | Business Culture, Culture, Etiquette, EU, Europe, Germany, Podcast
Globig’s guest on the Globig Expansion Podcast is Sabine Amend, the founder of Kultur & Management Inc. Sabine is an intercultural trainer and consultant. Her current focus is on international M&A, knowledge-management in international HR, and international...
by Jessica Hoyt | May 8, 2017 | EU, Europe, Germany, Global Marketing, Sales & Marketing
One important aspect of marketing is to introduce your product or service to as many relevant people as possible. Even with the rise of social media, don’t forget that over half the world has an email account, and it’s important to utilize the communicative power of...
by Jessica Hoyt | Apr 6, 2017 | Business Culture, Culture, EU, Europe, Germany, Global HR, Int'l HR
If you recently expanded into Germany and you’re thinking about bringing on local employees, you should understand the expectations of German employees. Employees around the world have very different expectations, largely based on their personal experiences, which are...