by Jessica Hoyt | May 8, 2017 | EU, Europe, Germany, Global Marketing, Sales & Marketing
One important aspect of marketing is to introduce your product or service to as many relevant people as possible. Even with the rise of social media, don’t forget that over half the world has an email account, and it’s important to utilize the communicative power of...
by Jessica Hoyt | Apr 25, 2017 | EU, Europe, Global Marketing, Int'l Marketing, Sales & Marketing, UK, United Kingdom
Creating a great email marketing campaign is a great way to reach your target audience and ensure that you are able to expand their knowledge of your products or services. It’s also a great way to frustrate your contacts. This can be particularly true if you are...
by Jessica Hoyt | Apr 21, 2017 | EU, Europe, Global HR, Int'l HR, UK, United Kingdom
When hiring in a new country, it is important that you understand the local employment landscape, and particularly, employee expectations. Employees in different countries have very different expectations, which are largely based on their cultural norms and the laws...
by Jessica Hoyt | Apr 17, 2017 | EU, Europe, Foreign Direct Investment, Funding, Ireland
As part of our series on foreign direct investment (FDI), Globig recently spoke with three FDI experts from IDA Ireland. IDA Ireland is the government agency responsible for promoting and getting foreign investment in Ireland. Will Corcoran, Alan McGlinchey, and...
by Jessica Hoyt | Apr 6, 2017 | Business Culture, Culture, EU, Europe, Germany, Global HR, Int'l HR
If you recently expanded into Germany and you’re thinking about bringing on local employees, you should understand the expectations of German employees. Employees around the world have very different expectations, largely based on their personal experiences, which are...
by Anke Corbin | Apr 3, 2017 | EU, Europe, Germany
Have you been planning business expansion to the EU? If so, have you considered Munich for your base of operations? Munich is a beautiful, vibrant, diverse, and fascinating city, offering its inhabitants incredible opportunities, both personally and professionally. It...
