by Jessica Hoyt | Jun 7, 2017 | EU, Europe
The article below, titled Has Western Europe Become Free Of Political Risk For MNCs?, was written by Athanasia Kokkinogeni of Frontier Strategy Group, who graciously allowed Globig to share her entire article. The original article was posted on the Frontier Strategy...
by Anke Corbin | Jun 5, 2017 | Business Culture, Culture, Etiquette, EU, Europe, Germany, Podcast
Globig’s guest on the Globig Expansion Podcast is Sabine Amend, the founder of Kultur & Management Inc. Sabine is an intercultural trainer and consultant. Her current focus is on international M&A, knowledge-management in international HR, and international...
by Anke Corbin | May 22, 2017 | Asia, Asia Pacific, Business Expansion, EU, Europe, Global, Latin America, Middle East, North America, Podcast
Joining Globig as a guest on this podcast is Richard Leggett, the CEO of Frontier Strategy Group. FSG is a leader in providing actionable intelligence on international markets to companies expanding into and operating around the world.Topics discussed...
by Jessica Hoyt | May 18, 2017 | Business Culture, Business Expansion, Culture, EU, Europe, International Expansion, UK, United Kingdom
Expanding your company’s reach into the United Kingdom is a great business opportunity. However, if you don’t adapt to the UK’s local colour/color and flavour/flavor, your expansion can be bumpy, at best, and a dismal failure, at worst. A good rule of...
by Jessica Hoyt | May 8, 2017 | EU, Europe, Germany, Global Marketing, Sales & Marketing
One important aspect of marketing is to introduce your product or service to as many relevant people as possible. Even with the rise of social media, don’t forget that over half the world has an email account, and it’s important to utilize the communicative power of...
by Jessica Hoyt | Apr 25, 2017 | EU, Europe, Global Marketing, Int'l Marketing, Sales & Marketing, UK, United Kingdom
Creating a great email marketing campaign is a great way to reach your target audience and ensure that you are able to expand their knowledge of your products or services. It’s also a great way to frustrate your contacts. This can be particularly true if you are...
