by Jessica Hoyt | Jun 1, 2017 | Business Culture, Culture, Etiquette, EU, Europe, France
France is a great market opportunity for businesses around the world. France consistently ranks among the top consumer markets in the world and it can be used as a gateway into Europe. France may seem just like any other country in trade, but the French have unique...
by Jessica Hoyt | May 18, 2017 | Business Culture, Business Expansion, Culture, EU, Europe, International Expansion, UK, United Kingdom
Expanding your company’s reach into the United Kingdom is a great business opportunity. However, if you don’t adapt to the UK’s local colour/color and flavour/flavor, your expansion can be bumpy, at best, and a dismal failure, at worst. A good rule of...
by Jessica Hoyt | Apr 6, 2017 | Business Culture, Culture, EU, Europe, Germany, Global HR, Int'l HR
If you recently expanded into Germany and you’re thinking about bringing on local employees, you should understand the expectations of German employees. Employees around the world have very different expectations, largely based on their personal experiences, which are...
by Anke Corbin | Feb 22, 2017 | Business Culture, Business Etiquette, Culture, Etiquette, Europe, Germany
Doing business in Germany will broaden your cultural and business horizons, exposing you to new ways of connecting with other people. Germans have deeply rooted customs and regional culture that you will want to understand before doing business over there. Germans...
by Ann Stewart Zachwieja | Jan 26, 2017 | Business Culture, Business Etiquette, Culture, Etiquette, Global Marketing, Int'l Marketing
You are ready to launch your product in global markets. You’ve nailed it at home and are ready to replicate around the world. That should be easy, right? Just take what worked here, get some help with language localization, and go. It’s time for your advertising...
by Anke Corbin | Jan 20, 2017 | Business Culture, Business Etiquette, Culture, Etiquette, Europe
In its 2016-2017 report, the World Economic Forum ranked the Netherlands 4th out of 138 countries on its competitiveness index. This high ranking is due to the country’s robust infrastructure development, unparalleled technological progress, and exceptional...