by Anke Corbin | Jan 25, 2022 | Business Expansion, Culture, Global
One of the most overlooked aspects of an effective international strategy for many companies when expanding abroad, is how they will manage customer support and more than that, customer success overall. Companies also often fail to understand what the specific...
by globigadmin | Jan 19, 2022 | Business Expansion, Global, Global Marketing, Int'l Marketing, Int'l Sales, International SEO, Internationalization 118N, Localization, Startups
GUEST EXPERT BLOG ARTICLE: A developer’s worst nightmare is having to completely overhaul an app’s code and design for any reason. But when bringing an app to the global stage, it’s often necessary to make changes to appeal to different audiences. If your app wasn’t...
by Anke Corbin | Jan 8, 2022 | Account-Based Marketing ABM, Business Expansion, Demand Generation, Email Marketing, Global Marketing, Int'l Marketing, Int'l Sales, International SEO, Sales & Marketing, SEO
There is so much good marketing information out there and when I have time to pay attention, I find myself more creative and inspired. My challenge is that I don’t always have time to spare, and it’s so easy for me to get caught up in my day-to-day work routine...
by Jessica Hoyt | Jan 8, 2022 | Business Expansion, Foreign Direct Investment, Funding, International Expansion
This post has been updated and republished with new information. Many startups and SMBs expand into new markets, particularly foreign markets, out of necessity, for competitive reasons or market opportunities (foreign customers interested in buying their products)....
by globigadmin | Dec 16, 2021 | Business Expansion, International Expansion, North America, US
Obtaining a business phone number is one of the first steps in establishing a trusted, responsive company. You have a far better understanding of how people feel about your business when clients can call you directly and ask questions or address customer service...
by Anke Corbin | Sep 22, 2021 | Account-Based Marketing ABM, Business Expansion, Demand Generation, Email Marketing, Global Marketing, Int'l Marketing, Int'l Sales, International Expansion, International PR, international sales, International SEO, Sales & Marketing, Startups
I was recently re-reading the book Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares and I always have the same realization whenever I read ‘how-to’ marketing and go-to-market growth 101 advice. While it’s very...
