Entering a new international market requires intercultural awareness and savvy because without these things, one can easily offend international counterparts and potentially lose out on what would have otherwise been a successful venture.

Our guest expert for this webinar is Sabine Amend- the President of ti Communication USA. We discuss the Framework Of 5 Factors that will help you to navigate cultural differences en route to successfully expanding internationally. These factors include Awareness (4 Ways Of Knowing), Information, Languages, Development Strategy, and Deep Dexterity. The webinar also introduces the Culture Questions Paradigm. Altogether these insights help companies be better prepared for and more successful when working across borders and cultures.

The topics we discuss within the 5 Factor Framework include:

1. Awareness
– The 4 Ways Of Knowing
– Cultural Questions Paradigm
2. Information
3. Language(s)
4. Development Strategy
5. Deep Dexterity

If you are a company that’s global in nature and looking to expand into diverse markets, no matter where you are located, this webinar is for you. 

WATCH THE WEBINAR

Resources:

ti Communcation

ti Communcation is your partner for intercultural training, coaching, and consulting in all regions of the world.

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