by Jessica Hoyt | Jul 15, 2024 | Accelerators/Incubators
Accelerators are companies that offer support services and funding opportunities for startups. They typically work by enrolling startups in programs that offer mentorship, office space, and supply chain resources. Accelerators have been exploding in...
by Jessica Hoyt | May 15, 2024 | Business Culture, Culture, Etiquette, EU, Europe, France
France is a great market opportunity for businesses around the world. France consistently ranks among the top consumer markets in the world and it can be used as a gateway into Europe for your business. France may seem just like any other country in regard to trade,...
by Jessica Hoyt | Mar 2, 2022 | Business Culture, Business Expansion, Culture, EU, Europe, Germany, Sales & Marketing
This article has been modified from its original posted date. In this era of globalization, companies are choosing to expand abroad in order to leave a global footprint. Many companies look to Germany for expansion, as it represents an enormous market opportunity and...
by Jessica Hoyt | Jan 8, 2022 | Business Expansion, Foreign Direct Investment, Funding, International Expansion
This post has been updated and republished with new information. Many startups and SMBs expand into new markets, particularly foreign markets, out of necessity, for competitive reasons or market opportunities (foreign customers interested in buying their products)....
by Jessica Hoyt | May 6, 2020 | Global, Global Marketing, Int'l Marketing, Int'l Sales, Sales & Marketing
One of the biggest debates surrounding email marketing is whether the single opt-in process or the double opt-in process is better. To many, the decision boils down to this: quantity v. quality. That is, would you rather have a large marketing list or a quality...